Linda Yaccarino, CEO of the dubious social media network “X,” hired her son, who has no experience selling political advertising, to sell Xitter’s political ads. This doesn’t look like a nepotistic money grab. Xitter is targeting around $100 million in political ad revenue during this lucrative presidential election season.
There was on the weekend reports that “friends” begged Yacco to stop Her role at Xitter stems from her employee and boss Elon Musk cheering on anti-Semites and big brand advertisers finding her ads next to Nazi-loving content. Instead of resigning, the CEO hired her son. Son of Yaccarino, who previously sold ads a backfill network for video adsto offer their heavily discounted stock to desperate politicians at the height of their shopping season.
Linda Yaccarino, the CEO of
Despite owner Elon Musk’s attempts to transform the company into a subscription-based service, the company remains dependent on an advertising business, which generated about 90% of its revenue in 2021. And in the first few months after buying Twitter, Musk showed great interest in restarting the social media company’s political advertising business, which it voluntarily shut down in 2019.
In recent weeks, Madrazo, who previously ran ad sales at the non-political, creator-focused media company Studio71, has been privately introducing himself to influential figures in the political advertising world in Washington, DC. He is part of what is essentially a two-man team operation to restart the political advertising business of
I can’t really imagine what Yaccarino gets out of staying on Twitter if it’s not about money. It seems like easy money for her son. Twitter stopped running political ads in 2019 because it was spreading disinformation, and THAT is no longer a problem for current management. With all the guardrails gone and debt service payments always looming, I’m pretty sure Son of Yaccarino can earn some great commissions.
It really looks like the wheels are coming off now. Given Musk’s “thermonuclear lawsuits” and open anti-Semitism, it seems like an odd time to bring your son into this beautiful work environment.