Rocket Mortgage used nostalgia – an increasingly popular tactic – to engage its audience. They teamed up with Mattel to make this happen, by bringing both Barbie and the Masters of the Universe to the forefront. While some people love the ad, others are not as impressed.
For example, Twitter user @foe_of_the_show expressed outrage at the sentiment behind the subject, pointing out that it’s actually quite sad that Barbie is currently being prevented from getting her dream home due to greed, describing the ad as “The Barbie of the House” late-stage literature.” Another Twitter user, @neco_ornotwrote that after having just gone through the home-buying process, the ad’s fictional depiction of the process was too stressful to enjoy.
Perhaps the best summary comes from @Phil_Lewis_who has said that “this barbie/rocket dollhouse trade is dark.”
That said, opinions seem divided, and ad-loving Twitter users are also abound. “sorry, but I’m obsessed with mortgage ads that use real Barbies because for decades any ad with ‘Barbies’ in them used fake Barbies unless it was a Mattel ad. really” said @kofchi Chicago, citing their background knowledge. For some people, just enjoying the ads is not enough: @jrcharney is calling for a sequel, writing that the ad “won the first half of [Super Bowl]. Hopefully after anyone buys Castle Grayskull, they can fix up # Catradora’s apartment. “
It’s really nostalgia that excites people, though, and while this year’s ad listing has all sorts of nostalgia going on – including Sopranos in a Chevy ad – users @katie_glover very happy to see it. “Barbie House/Greyskull Castle is a nostalgia for Generation X and then some,” they wrote.
https://www.looper.com/766697/why-rocket-mortgages-barbie-commercial-has-twitter-so-divided/ Why does Rocket Mortgage’s Barbie commercial have such a divided Twitter