What a fashion stylist does in a day at work

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Welcome to The Work Day, a series that chronicles a single day in the working lives of various women – from gallery owners to housewives to business executives. In this episode we hear from Ashley Afriyie, a fashion stylist and consultant, who chronicled a day at work in June.

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Job title: Fashion stylist and PR brand consultant

Previous professions: I started my career in fashion magazines with several internships at fashion magazines including Vogue, Teen Vogue and Marie Claire UK (I studied in London). I ended up working as a fashion editor at Marie Claire US right out of college. I was with Marie Claire for three years before completely switching my career path to public relations and special events.

I have spent over a decade working for some of the world’s leading companies and organizations such as Gucci, IMG/WME (Endeavour) and Saks Fifth Avenue. My longest tenure was more than six years at Saks Fifth Avenue in Corporate on their experiential marketing and special events team.

What led me to my current role: Full transparency – it was the pandemic that led me to my current role as fashion stylist assistant and fashion PR brand consultant. Before Covid I worked full time at a small marketing agency as Senior Account Director for special events and experiential marketing. Our clients have included Athleta, Hermès and Drunk Elephant to name a few. When the pandemic hit, my role ended because all events were cancelled.

During that time, I had to step back and figure out my next move. I started reconnecting with many former colleagues and friends and took on freelance jobs as a stylist assistant and consulting fashion PR agency. I now work as a fashion consultant and my services include styling, celebrity stylist assistant and freelance publicist, as well as consulting for fashion brands and jewelry clients and agencies.

How I spend most of my working day: When I focus on celebrity styling, I spend my day emailing, coordinating and working closely with some of the biggest fashion houses and brands in the world. Also, I spend my time going to market appointments in the designers’ showrooms at the beginning of each season to make sure I have the latest info and information for the current season’s collection.

6:20 am: Surprisingly, I don’t rely on an alarm! I immediately start emailing my European fashion brands and house PR contacts because they are a good five to six hours ahead of me. I check with them on the status of the runway looks that the stylist I work with has secured the garment for the red carpet, photo shoot, press event, etc that we are asking them to do.

7:30 a.m.: I usually do a group workout – Barry’s or SoulCycle. When I’m not doing the classes, I go to my local gym to work out with my favorite trainer, Gabby.

8:45 am: I’ll be back at my apartment for breakfast. I log back online and start emailing my fashion PR contacts in NYC and keep emailing for an hour.

10 am: Arrive at the fashion studio to prepare for the styling fitting for our client on the day. I’m in our fashion closet checking all the designer samples that have arrived at the studio to make sure we’ve received everything we’ve requested from our stylist marketplaces. I ask my interns, “Did we get the Chanel, Prada, etc. look? Did the Dior team send the shoes for this look as shown on VogueRunway.com? Have we checked tracking for FedEx, UPS and DHL to make sure everything has arrived?”

11 clock: The stylist and I have what we call a run-through. All questions I ask our interns are confirmed with status updates. We are now editing looks that we believe will not work for this client. It could mean that it doesn’t fit what we want, it’s too small, etc. There are many reasons why an outfit gets cut out.

12 o’clock: The walkthrough is complete so I’m now emailing my fashion PR contacts in Los Angeles because it’s now 9am their time and most of them are just getting started (but in LA they’re taking their morning hike and very serious about healthy juices, so I don’t usually hear back from them until 10am their time).

12:45 p.m.: I squeeze in a quick bite.

13 o’clock: Our customer comes to the fitting. This actress has multiple press and red carpet events to promote her latest movie, so she needs multiple outfits.

3:30 p.m.: We supply samples from our fitting.

17 o’clock: Head back to the studio to finish the day with more emails. we are already working on another suitable date. Then I go home to get some rest.

6 p.m.: Drinks and dinner with a fashion PR acquaintance who is now friends (that happens a lot).

21 clock: Finally at home! I now read in bed on my Kindle app.

22 O `clock: Lights out! I survived another day in the land of fashion stupidity.

https://www.washingtonpost.com/lifestyle/2022/07/05/workday-fashion-stylist/?utm_source=rss&utm_medium=referral&utm_campaign=wp_lifestyle What a fashion stylist does in a day at work

Chris Estrada

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