Australia’s burger battle is about to heat up as US fast food giant Wendy plans to hit our shores in a chargrilled challenge against big chains already feeding the masses.
This Wendy’s has nothing to do with the ice cream chain that already supplies dairy delights here and in New Zealand. This Wendy’s was the fifth-ranked fast food restaurant in the United States in 2020 according to industry bible QSR Magazine and already has more than 6500 locations in the United States.
Watch the video: The fast-food giant sets its sights on the Australian coast.
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And his key to this growth: burgers. Big old burgers.
For example, there is the Dave’s Triple Cheeseburger – with a whopping 1160 calories. That’s almost half the recommended calorie requirement for men and more than half for women.
And another difference – thanks to its square burger patties, we think square when it comes to meat delivery.
The chain also offers nuggets, fries, shakes, breakfast items, and even more esoteric offerings, like the Pretzel Bacon Pub Cheeseburger (with a slightly menacing-sounding warm beer and cheese sauce).
But despite its high ranking as a grocer in the US, it’s going to be a rather muted foray into Oz’s fast-food battle, as Wendy only plans 10 stores to start with — and they’ll still be a year or two away.
Given the stranglehold of big chains already well established here, is this approach likely to work?
Retail analyst Steve Kulmar was blunt: “I suspect not.”
“They’re going to be up against MacDonald’s and Hungry Jack’s,” he told 7NEWS.
“Opening 10 floors is really a test. It still tells me they are testing the market. You are insecure.”
https://7news.com.au/lifestyle/food/us-fast-food-giant-wendys-sets-sights-on-australia-with-plans-for-10-stores-on-our-shores-c-8334178 Wendy’s Australia? The US fast food giant has plans for 10 stores on our shores