Walmart joins the Metaverse via Roblox and targets kids

One image shows toys and TV characters surrounding a smiling Roblox avatar.

picture: Roblox/Walmart

It’s 2022, which means at least one company is announcing something new related to NFTs or the like metaverse in an attempt to remain relevant in our rapidly collapsing capitalist hellscape. Today’s Wheel Spins have landed on Walmart, Robloxand “The Metaverse”.

The retail giant and the terrible company Walmart launches two different virtual worlds in the hugely popular online game Roblox. Corresponding CNBC, these Walmart virtual worlds will feature things not found in any real Walmart in the world, like a toy-dropping airship, music festivals featuring well-known artists, and free mini-games and activities. Oh, and there’s a virtual store where people can buy virtual goods that appear to be called “Verch.” I’ve learned that this word has been around for a while, and I’m both shocked and saddened to learn it even existed.

These two new Roblox “Experiences” are called “Walmart Land” and “Walmart’s Universe of Play”. Both started one Roblox earlier today.

Introducing Walmart Land on Roblox

William White, Walmart’s chief marketing officer, said these are new Roblox Worlds are somewhat of a “testing ground” for the company as it considers investing in the Metaverse (aka: a stupid concept with no real definition beyond being a catchphrase attached to hundreds from separate projects and ideas). White said the experiences are designed to appeal to the “next generation of shoppers,” particularly people aged 25 and younger. Now read with me these actual words and phrases that this person said in relation to this Roblox and Walmart:

“How do we foster relevance in cultural conversation? How do we develop community and engagement? How do we move the needle from a brand favor? [standpoint] with younger audiences?” said White. “That’s what we’re trying to achieve here.”

If I ever speak like that, please push me off a cliff. You have my full permission. you are doing me a favor Honestly.

Earlier this year Walmart applied for metaverse-related trademarks this seems to indicate that the company has bigger plans for virtual currencies, digital goods, and even NFTs. White wouldn’t say how or if any of these brands are actually used, but come on…

Walmart won’t be making money directly from these new “immersive experiences” right now, but it could sell access to these experiences to brands in the future. She also suggested it Roblox Worlds could encourage people to take the leap from visiting Walmart virtually to actually shopping in-store or online.

For example, in Walmart’s Universe of Play world, users can find and play various games that feature some of this year’s best-selling toys – including Jurassic world and Paw Patrol Characters. The idea is that kids play these games, get excited about these toys and brands, and then beg their parents to buy these things at Walmart. A similar tactic can be found in the other Roblox World that includes a large obstacle course featuring items from Walmart’s Gen-Z focused beauty and makeup brands. There’s also a virtual fitting room with clothing and accessories from Free Assembly, his exclusive clothing line.

Yes, for those who have mostly avoided all this nonsense, the metaverse is just a new way to sell more shit to people and young kids online. I mean, of course it is. This is why so many companies are trying to get into the metaverse even before it’s actually defined or created. Walmart joins the Metaverse via Roblox and targets kids

Curtis Crabtree

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