Viaplay orders Banijay’s reality show The Journey – 15 Days in Nepal.

Nordic Banijay label Meter TV will produce The Journey – 15 Days in Nepal, a new adventure reality series starring Scandinavian celebrities, for Viaplay Group. It’s one of the latest examples of streamers investing in premium, unscripted shows.

The format, based on the concept of another Banijay label, Mastiff TV Denmark, follows six celebrities as they embark on an adventure through the Nepalese jungle, trekking alongside elephants, tigers and rhinos to reach the Himalayan mountains. Along the way they will embrace the wilderness, learn about the rich culture from those they meet and discover how to fend for themselves in the mysterious and uncharted territory.

The Swedish adaptation of the show, which will air on Viaplay and TV3, brings together the likes of Peter Stormare (“Fargo”) and Izabella Scorupco (“Hidden”), comedian Alfred Svensson and world champion swimmer Therese Alshammar.

“We look forward to taking Viaplay audiences on this epic adventure and bringing the format of Mastiff TV to life,” said Madelene Hansson, Managing Director of Meter TV. “While we know a lot about the celebrities, when they’re taken out of their comfort zone, they’re just like us,” Hansson added. The executive noted that there is “a great thirst for adventure formats set in unknown locations.”

David Sidebotham, CCO at Mastiff TV Denmark, agreed, observing “continued strong demand for adventure reality and saying the aim is to “create something innovative, exciting and authentic, with real self-development for the celebrities involved”.

Filippa Wallestam, Nordic Entertainment Group’s EVP and CCO, said the company will “take some of our top actors, athletes and comedians on the adventure of a lifetime, with everything that entails, from challenges to inner reflections.”

Meter TV, a Swedish banner, is behind global brands like MasterChef, Big Brother, Lego Masters and Family Food Fight.

Mastiff TV Denmark, on the other hand, is known for creating successful formats such as “Drag Me Out” and documentaries such as “Wild Wonderful Denmark”.