US cinemas are selling $3 tickets to the National Cinema Day event

As the excitement of the summer movie season wraps up, US cinemas look to rekindle interest in going to the cinema with National Cinema Day, a day-long event where participating venues will be selling movie tickets for as little as $3.

The Cinema Foundation, a nonprofit arm of the National Association of Theater Owners, announced the event on Sunday, according to the Associated Press. National Cinema Day takes place this Saturday, September 3, in more than 3,000 theaters across the United States and includes approximately 30,000 participating screens. For reference, there are about 40,700 cinema screens in the country.

“Following the record-breaking return to theaters this summer, we wanted to do something to celebrate going to the cinema,” Jackie Brenneman, president of the Cinema Foundation, said in a statement. “We’re doing this by offering a ‘thank you’ to the moviegoers who made this summer possible and offering an extra incentive to those who haven’t made it back yet.”

National Cinema Day arrives just as momentum from the summer box office has all but evaporated. That weekend, theatrical releases grossed a total of $52.7 million — the lowest-grossing weekend since February — with new releases The Invitation, Three Thousand Years of Longing, and Breaking all having meager opening numbers .

Cinemas are hoping that National Cinema Day can rejuvenate cinema-going in a fallow season, while also fueling excitement for the fall season’s releases. Organizers have also reportedly described the initiative as a trial for a possible annual event. National Cinema Day marks the first cinema discount campaign of this magnitude in modern times, involving competing theater chains and independent locations.

The event also coincides with the Labor Day weekend release of Spider-Man: No Way Home, The More Fun Stuff Version, an expanded edition of last holiday’s Marvel mega-hit, which grossed US$804 million at the domestic box office. brought in dollars.

UK cinemas have also hosted their own National Cinema Day event, which will also take place on September 3rd.

Interested consumers can visit the event’s official website to see which locations are participating near them.

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Charles Jones

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