Ukrainian Film.UA closes a number of deals at Cannes Market

Ukraine’s Film.UA has secured a number of deals during the Cannes market as the production and distribution heavyweight has defiantly continued its business on the Croisette despite the ongoing war at home.

The company’s Cannes listing is headlined ‘Mavka. The Forest Song, an animated feature film about a magical spirit in charge of protecting the forest from the outside world, but faces her biggest challenge when she falls in love with a human.

Manymore Films will release the film in theaters across Scandinavia and has also acquired the rights to other projects in the Film.UA catalogue. Feelgood Entertainment has acquired the rights to “Mavka” and is planning a theatrical release in Greece. Filmbridge has also acquired the distribution rights for Mongolia for the animated feature film and a number of other titles in the Film.UA catalogue.

Though the Russian invasion disrupted production, the film is expected to ship this fall, with its international rollout slated for 2023.

“The ‘Mavka’ team was based in Kyiv (as was the entire company) and when the war started the team continued to work from their homes, bomb shelters and basements,” said Kateryna Nahorna, international sales assistant. “As soon as it was possible, all post-production facilities needed were moved to western Ukraine. Some members have relocated to Europe and continue to work remotely.”

In another pact signed in Cannes, Mares Films has acquired the Latin American rights to The Rising Hawk, an action historical film set in the 13th century and following the residents of a Carpathian village as they fight an invading have to defend Mongolian army.

“We’re pleased to see people around the world recognizing the value of Ukrainian content, and our latest deals prove it,” said Evgeniy Drachov, CEO of Film.UA Distribution. “Our goal for this market was to showcase the diversity of our films and we are extremely grateful to our partners for supporting our country by spreading our projects in their territories and introducing their viewers to our characters, stories and therefore our values. ”

Located on the outskirts of Kyiv, Film.UA experienced dramatic upheaval during the war. As diversity As previously reported, on the eve of the Russian invasion on February 24, the company premiered one of its major releases, The Big Picnic. Projects filmed in its sound stages were immediately shelved, while the studio, housed in an old converted factory building, soon became refugee accommodation.

The company has nevertheless continued to complete productions and launch new titles, where Film.UA executives have been warmly welcomed. “It would be a lie to say it’s easy to keep going now, but receiving such positive feedback from the market and our partners inspires us to keep going,” said Nahorna. “It’s incredible to know that despite these terrible times, films like ‘Mavka’ will once again remind people of the importance of kindness and hopefully make our youngest audience smile.”

https://variety.com/2022/film/global/ukraine-film-ua-mavka-cannes-deals-1235277115/ Ukrainian Film.UA closes a number of deals at Cannes Market

Charles Jones

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