UFC 268 is said to top 700k pay-per-view buys in the US

The UFC has cornered New York City with its stars, and that strategy seems to have paid off.

UFC 268, which took place on November 6 at Madison Square Garden, reportedly attracted around 700,000 pay-per-view purchases, according to Sports Business Magazine (h/t TSN). Those numbers only reflect domestic purchases on the ESPN+ streaming service, which holds the exclusive right to UFC’s PPV in the United States.

Buying rates are higher when international figures are included, including countries that still use a traditional PPV purchasing structure like Canada.

UFC 268 has been spotted by a highly anticipated feud between the welterweight champs Kamaru Usman and Colby Covington, Usman won by unanimous decision to make it 2-0 in the series against his opponent.

The co-main event is also a rematch as the straw champion Rose Namajunas went five laps with Zhang Weili. Unlike their first encounter, which Namajunas won by knockout in the first leg, Zhang made it to the scoreboard and narrowly lost a decisive match.

Taking into account domestic numbers only, UFC 268 would rank 4th most successful UFC PPV of the year (h/t MMA Mania), behind UFC 259 (800,000) is featured by the battle between the champion and the champion between Jan Blachowicz and Israel Adesanya, and UFC 257 (1.6 million) and UFC 264 (1.5 million) both are titled by Dustin Poirier compare to Conor McGregor each bout.

UFC 261 – also featured by a defense of the title of Kamaru Usman, that time against Jorge Masvidal – also attracted 700,000 PPV purchases.

https://www.mmafighting.com/2021/11/23/22798492/ufc-268-reportedly-tops-700k-pay-per-view-buys-in-u-s UFC 268 is said to top 700k pay-per-view buys in the US

James Brien

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