Ubisoft: Players “Didn’t Get” What Makes NFT So Profitable

Late last year, Ubisoft announced Quartz, one NFT The platform will be applied on some of the company’s most popular games. At the very least, the response from the public has been negative, and it seems the venture was not commercially successful either.

However, Nicolas Pouard, Vice President of Ubisoft’s Strategic Innovation Lab, has speak about the future of Quartz and feel that gamers are hating the idea because they currently don’t understand the benefits of NFT.

Pouard says:

I think gamers are not getting what the digital secondary market can give them. Currently, because of the current situation and context of the NFT, gamers really believe that the first is destroying the planet, and the second is just a tool for speculation. But what we [at Ubisoft] Seeing first is game over. Endgame is about giving players the opportunity to resell their items after they complete or finish playing the game. So it’s really, for them. It is really beneficial. But they don’t get it for now.

Also, this is part of a paradigm shift in the game. Moving from one economic system to another is not an easy thing to handle. There are a lot of habits you need to fight and a lot of ingrained thoughts you have to change. It takes time. We know that.

When asked if he expected a negative reaction, Pouard said:

Well, that’s a reaction we were expecting. We know it’s not an easy concept to grasp. But Quartz is really just a first step to something bigger. Something that will be easier to understand by our players. That’s how we think about it and why we’ll keep testing. We will continue to release features and services around this first initiative. And we believe that, each piece, puzzle will be revealed and understood by our players. We hope they will have a better understanding of the value we bring to them.

Pouard added that Ubisoft is “listening to what our fans are telling us” and the next move is to “make sure what we’re doing makes more sense for gamers.”

NFT has been a hot topic for the past few months, with things like Konami, Sega, EA and Square Enix either experiment with them or discuss them openly in public.