Ali Kabbani, known online as Myth, is the next Twitch streamer to leave the platform for an exclusive deal with YouTube. Myth announced its decision to stream gaming exclusively on YouTube, in a YouTube video of course.
If you think you’ve heard this story before, it’s because you’ve heard it. Myth is one of many former Twitch streamers to have moved away from the platform in recent years – Lily Ki, aka LilyPichu, and Sykkuno have both made the switch in recent months.
“Choices made me who I am and that’s my choice,” Myth said in the announcement video. YouTube streams are expected to begin Tuesday. Throughout the video, Myth reflects on the choices he’s made in his life: from retiring from work Fourteen days for streaming and deciding to play video games professionally. In an interview with The Hollywood Reporter, Myth said he’s switching to YouTube for something “more entertainment focused.”
“I love games – that will never change,” Myth said. “But I think this shift and focus that it’s not just about winning games anymore made me feel like YouTube was the right place.”
He plans to stream and post produced videos on his YouTube channel, which he originally started in 2013. Myth grew in popularity through streaming Fourteen days on Twitch in 2017 and later played professionally for TSM. In 2021, Myth left TSM but continued to stream on the platform, where he was often one of Twitch’s most watched streamers. Myth has more than 4.5 million subscribers on YouTube.
An April Bloomberg report suggested that Twitch is considering changing how its biggest streamers are paid to boost profits, while the Washington Post reported in 2021 that Twitch may no longer be offering the huge deals it once did. Neither Myth nor other streamers switching to YouTube commented on the compensation structures of the two companies. For its part, Twitch still leads the industry as the top live streaming service, but YouTube has continued to be successful in luring big names away.
https://www.polygon.com/23204360/myth-fortnite-pro-youtube-twitch-exclusive-deal Twitch streamer Myth is switching exclusively to YouTube