Troye Sivan has been teasing fans for several weeks with the release of his new single ‘Rush’. The title precedes his third album, which will be released a full five years after his last album. bloom.
Promotion for the new single has been in full swing this week ahead of its July 13 release. Yesterday, 28-year-old Sivan posted what looks like a… NSFW clip of the video to Instagram.
It’s a bit too risqué for us to post, but you can click on it here to see it. It features a man spanking himself. The butt cheek in question looks quite red and angry, suggesting a severe beating took place.
There is also footage of a topless man who appears to be smoking some substance and an exhausted Sivan reclining.
The track itself sounds like classic high-flying bop, with a chorus that says, “I Feel the Rush.”
In a new interview with GQSivan confirmed that the song’s title was inspired by a well-known brand of poppers. He says it and the album as a whole pushes him to explore his hedonistic side.
“I just love people and I love the community and the sex…” I really love to really party.”
He also said it celebrates intimate moments found outside of long-term relationships.
“Whether it’s a one night stand, or someone you meet at a club for 10 minutes, or someone you end up dating for a few weeks.”
Sivan worked on the tracks after ending a long-term relationship with his former boyfriend Jacob Bixenman. But instead of getting sentimental, Sivan focused on the feeling of overcoming dark times and finding hope again. Driven, it seems, by a certain amount of lust.
“I started to fall in love, and I realized I wasn’t emotionally dead.”
At the time of writing, Sivan’s butt spanking video had garnered nearly half a million likes in less than 24 hours. One of the commentators was New York DJ Ty Sunderland, who said, “This is going to be a moment!”. Whoever runs the Spotify Instagram account also commented, showing their approval of the offbeat, homoerotic masterpiece.
“I’ve seen this 20 times and I’m still in shock,” said another follower. Another rightly pointed out: “There were gay rights.”