The Spanish Film Commission is helping to advance the AVS Hub plan

As Spain moves higher on the industry radar of big shoot locations, the Spain Film Commission is seeing rapid growth of its nationwide network, helping to advance the ambitious plan of the Spain AVS Hub.

Following the Spanish government’s announcement in March 2021 to launch the Spanish AVS hub plan with a budget of 1.6 billion euros ($1.7 billion), a royal decree in October granted 5 million euros (5, $3 million) in direct support to the SFC for eligible actions in 2022-24.

“Since the inception of the AVS Hub plan, the SFC has been the only truly specialized part of the audiovisual sector – along with a broad spectrum of public bodies – that could play a crucial role in the implementation of the plan,” said SFC Executive Director Teresa Azcona.

During her focus Spain. Keynote: Spain Film Commission, held at Conecta Fiction & Entertainment in Toledo on Wednesday, Azcona outlined the main aspects of the five “highly interconnected projects” that are part of the SFC’s action plan:

*The creation of a social network focused on Spanish talent, with the Spain Film Talent Network and a particular focus on women.

*The strengthening of the territorial network of the SFC contributing to the transformation of the audiovisual sector (Spain Film Friendly Country).

*Redesign of SFC’s website, updating content and formats and transforming the website into a transmedia platform.

*Promoting Spain as an international destination for filming and investment in the audiovisual sector under the Shooting in Spain brand, an initiative that gained momentum a few years ago.

*Spain Virtual Locations: The creation of pilot projects for 3D models of outstanding monuments, buildings or urban spaces. “SFC’s role here is to explore our strengths. More new tools will follow soon,” she revealed.

“The mandate (of the Spanish AVS Hub) recognizes the SFC role as an instrumental entity with a network of 34 non-profit film offices working for the audiovisual industry as a whole,” explained Azcona. “We attract international shoots, but we also visit shoots from Spain, support young short filmmakers and encourage production,” she explained.

Azcona highlighted the main advances made so far by SFC and stressed the joint organization of a second edition of the Shooting Locations Marketplace together with the Feria de Valladolid, an event open to national and international production companies, location scouts and representatives of the shooting targets that to be held in Valladolid from October 20th to 21st.

As part of the Spain Film Friendly Country campaign, she noted that four new members – the San Sebastian-Gipuzkoa Film Commission, the Vigo Film Office, the Menorca Film Commission and the Pontevedra Provincia Film Commission – were added to her network, increasing the number increases to 34 film offices and committee members of the SFC spread across the country.

“We are very heterogeneous partners, (representatives of) regions, cities, provinces, counties … with enormous richness and diversity, like that of our country.”

“What really matters to us is the development of the audiovisual sector in each area, because the institutions behind us understand that it has a positive impact on the economy and employment,” she said.

She added: “We’re physically where the talent is. Talent is present all over Spain and one of our main objectives is for the whole area to be able to compete in a very diverse audiovisual sector.”

Another of SFC’s major recent moves was a fam trip – organized in partnership with ICEX-Invest in Spain – which in May invited some 50 representatives from member companies of the MPA and other high-profile American audiovisual platforms and companies to visit Spain – including Madrid , Andalusia and the Canary Islands – to appreciate the competitive advantages of the local industry. New international missions of this type, an initiative started five years ago, are in the works.

https://variety.com/2022/tv/global/spain-film-commission-avs-hub-plan-1235301368/ The Spanish Film Commission is helping to advance the AVS Hub plan

Charles Jones

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