The Oscars should combat the drop in viewership by becoming more like the Super Bowl

“The Super Bowl is a good lens for thinking about how the Academy can expand its reach around the Academy Awards,” said Clayton Davis. “”Party” is synonymous with “Super Bowl” and it must also come with “Oscars.” The NFL has turned the Super Bowl into something more than a football game, so it has something for everyone. “The 30-second spots in the big game would fetch a staggering $6.5 million,” Davis said. That’s partly because the Super Bowl is meant to entertain audiences beyond sports fans. So, let’s take that concept and apply it to more fun festivals around movies.Of course, the Oscars can’t make $6 million in 30 seconds, at least not during this ratings slump. However, they can build an experience that highlights the introduction of the latest trailers and trailers from networks and studios, or announcements about electric game consoles and releases. new element, or any other product that appeals to four quadrant demos.” ALSO: Jimmy Kimmel was right with his critique of the Oscars.