Last week, the official Twitter account for The Northman debuted the trailer for Revengean RPG entirely developed in the world-dominant battle royale Fourteen days as a bizarre advertisement for the Viking epic. Well, responsibility for the movie-inspired play within a game rests with Focus Features, who have partnered with global gaming company Loaded to develop and promote the game as a forward-thinking, modern way to reach audiences ahead of its theatrical release April 22nd. In an impressive move for an easy promotion, the game promises over 20 hours of core and side content, all free to play Fourteen days with the code 6089-1011-3272.
Given the nature of the original trailer and the fact that it’s only intended to market the film to a wider audience, it would be easy to assume that this would have been a simple, shorter game experience to get the word out. However, with over 20 hours of gameplay, the game lands in the same territory as titles like 2016 demise reboot, Undertaleand the recently released ones Kirby and the forgotten land in terms of runtime. According to the description, much of this time will be spent completing quests to seek revenge for the murder of your father, which will surely last a lot longer than Amleth’s on-screen journey.
To help spread, Focus has also partnered with popular content creators to showcase them Revenge on YouTube and Twitch. This is the first time the production company has entered the Metaverse to promote their films. Apparently, this game-based ad is for The Northman has been in the works for some time. It was Loaded who approached Focus back in December 2021 with the idea of spreading the word about Egger’s film through the use of an RPG integrated into the greatest IP of any video game. Loaded also brought the Fourteen days Team Unite on board to develop custom maps to help create the game. They used to help out with the construction of the beach M. Night Shyamalan‘s Old in play as an escape card.
Loaded is known for helping companies enter the gaming sphere and supporting burgeoning talent and developments within the industry. A wide array of massive streamers reside under their roof, below shroud, DrLupo, courage, myth, Summit1G, QuarterJade, AnneAmmunition, Sydeon, double lift, CohhCarnage, all of which help promote brands that work with Loaded. The company is responsible for matching streamers with brands and has in the past helped companies like Red Bull, Activision, Gillette, Samsung, Amazon, Verizon and others grow their presence in the gaming space.
The Northman is Focus Features’ latest massive film from the acclaimed director Robert Egger and features a star-studded cast including Alexander skarsgard, Nicole Kidman, Anya Taylor Joy, Willem Dafoe, Ethan Hawkeand Bjork. The film follows Amleth, a young Viking prince who seeks revenge on his uncle Fjolnir after he murdered his father and kidnapped his mother. Eggers had help from an Icelandic poet with the script Sjon.
In a statement, Loaded’s VP of Creative Ashley Hsieh commended Focus for embracing a new form of marketing rather than relying on traditional means:
“We love how forward-thinking Focus has been as a partner. For many brands, the future is scary enough that they continue to do what has worked in the past. When we get the opportunity to work with a group that is willing to really look at things from a new perspective, it allows us to approach the market from a new direction. These are the types of engagements that are paradigm shifting and we are so proud to be able to shape this experience on behalf of the amazing team at Focus.”
“Experience the rise of The Northmanin theaters on April 22nd. Until then, you can try it thematically inspired Fourteen days Match right now if you use code 6089-1011-3272 in Creative Hub. Give yourself enough time to get through everything!
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https://collider.com/the-northman-fortnite-game-vengeance-gameplay/ The Northman Fortnite RPG has over 20 hours of gameplay