In scripted content or The Godfather, people should never take sides against the family. As evidenced by some of the top starts of 2021 and 2022, from ‘Kin’, an RTE One No. 1 start in Ireland, to ‘House of Zwide’ (E.TV) in South Africa and ‘The Cleaning Lady’ by Fox, the family ties continue to dominate regardless of genre.
“The main reason family is so strong on so many shows is that if you really want to break out linearly, you have to create co-viewing potential,” notes Avril Blondelot, head of content insight at Glance, who presented on Monday in Cannes the conference session One TV Year in the World: Cracking Audience Trends.
An analysis of global TV trends, which is one of the highlights of the first day of the MipTV show, was presented in the session with Frédéric Vaulpre, Vice President of Glance, and Beatrice Rossmanith, Head of Customer Service at Tape Consultancy.
Dads struggling with their responsibilities are another notable trend, Blondelot noted. Underscoring this trend are Le Bonheur, the best 2022 launch to date in French-speaking Canada – produced by Quebecor Content and Aetios Productions – and ITV’s forthcoming The Thief, His Wife and the Canoe, which will be distributed by All3Media International.
The latter, based on the true story of “canoe con man” John Darwin, sees Eddie Marsan as a man who suddenly disappears, faking his own death for insurance money and lying to everyone but his wife, played by Monica Dolan.
“We talk a lot about strong women, but there’s also another side to the story: men who aren’t as strong as they used to be. The difficulties these fathers face when struggling with the role of traditional head of family is really interesting,” said Blondelot.
But it’s still up to female cops to respond when push comes to shove, such as France’s top start HPI – the best new local screenplay series on TF1 since 2010 -, Italy’s Lolita Lobosco and ZDF’s Colleagues , which became Germany’s No. 1 start as well.
Period dramas focusing on the 19th and early 20th centuries are also popular, with the smash hit 1883, Paramount Network’s prequel to Yellowstone, being the top new series launched on cable since 2016.
“This is great news because we always talk about streamers. We tend to forget that cable TV can still produce very popular titles in a linear fashion,” noted Blondelot.
National security issues continue to be a safe bet in the UK – with BBC One’s ‘Vigil’ and ‘Trigger Point’ catching audiences’ attention – and globally, with CCTV 8’s ‘Enemy’ appearing in China and in first place starts “The Shadow Team” (TRT 1) sets accents in Turkey.
If the keyword for scripted content is family, non-scripted entertainment turns to studio-based shows, surprises and games, the latter of which also resonates with young adults.
Viewers appreciate lavish sets like that on Fox’s “Next Level Chef,” the #1 US launch, distributed by Propagate International and hosted by Gordon Ramsay.
The show sees people in one of three kitchens equipped with different tools and stacked on top of each other in a nod to the Netflix thriller The Platform, in which its protagonists were fed via a platform. Filled with food on the top floor, the platform would then descend through the lower levels of the tower.
“I really love seeing all these influences between genres,” says Blondelot.
As The Masked Singer continues to reign supreme, reaching new markets and launching at the top in Canada (TVA) and Sweden (TV4), two other formats stand out: Game of Talents and I Can See Your Voice. Placed in the top 5 format starts five and four times.
“I’ve been talking about ‘The Masked Singer’ for over three years now and it continues to launch so successfully into new territories. It’s not going to stop,” Blondelot said, noting the show’s popularity among young adults even in 2022.
After all, television has a cultural heritage of “using its own hits,” she notes, as evidenced by Romania’s Râzi cu Roast and Denmark’s two-part TV2 special Livet er fedt – 20 år efter, which has its reality Stars come back together against obesity – 20 years later.
“It’s not exactly a ‘Friends’ gathering, but it worked for the local market. Broadcasters can capitalize on these long-term relationships with their viewers, and that’s a real asset.”
https://variety.com/2022/tv/global/top-global-tv-trends-2022-miptv-1235222705/ The most important global TV trends in 2022 revealed on MipTV