The Mazda CX-90 big SUV was teased again ahead of its January debut

Mazda continues to provide information on the CX-90, its new three-row luxury SUV slated for world debut in January 2023.

Confirmed for Australia later next year, the CX-90 will sit above the CX-9 on the Mazda lineup, offering family-oriented buyers who have risen in the world an option to stick with the brand.

Expected to be Japan’s answer to vehicles like the Volvo XC90, the Mazda CX-90 will sit on a rear-wheel-drive and all-wheel-drive version of the company’s Large Architecture.

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delivered Recognition: car expert

Think of it as a big brother to the twin-row CX-60, also due out in Australia in 2023 (around June). We’d expect it to use that vehicle’s new straight-six petrol and diesel engines, as well as its plug-in hybrid powertrain.

In terms of performance, technology, interior design and finish, and price, the CX-60 and CX-90 break new ground for the company — unless you count the short Eunos experiment we’ve featured here.

“With its bold silhouette, the three-row SUV promises a new level of sophistication and family sophistication,” Mazda said today while revealing a vague taillight teaser image.

delivered Recognition: car expert

“The skillful application of Mazda’s signature Kodo design philosophy gives the flagship SUV powerful proportions and emphasizes the interplay of light and shadow on its surfaces to convey a sense of dynamic movement.”

It’s the second teaser of its kind, the first being unveiled on November 16, when Mazda shared a shadowy image of the CX-90’s front fender with an “Inline 6” badge and confirmed that the nameplate featured the new premium Artisan paint option Red will introduce the brand .

Mazda’s U.S. division separately released a better teaser image (below) of its CX-90, which the company says will use an “e-SkyActiv” PHEV powertrain “tuned specifically for the North American market.”

delivered Recognition: car expert

As with the CX-60, expect the CX-90 to undergo (or perhaps already has undergone) a degree of testing and tuning to local conditions in Australia. More about this here.

Once the CX-60 and CX-90 arrive in Australia, Mazda will have an overloaded SUV range that will also include the compact CX-3, CX-30 and MX-30, the mid-size CX-5 and the seven-seat CX -8 and CX-9 crossovers.

But the company, which is second on the sales charts behind Toyota and therefore has a large audience, says it wants to offer SUV buyers “as much choice” as possible.

Mazda CX-60 Recognition: car expert

We recently asked Vinesh Bhindi, Managing Director of Mazda Australia, about the CX-60’s demographic breakdowns to better understand who this vehicle is intended for, and this same logic can easily be applied to the larger CX-90.

“As a company, it gives us the opportunity to expand our product offering where it’s possible, and maybe even attract customers who wouldn’t have considered us before,” he said.

“But more importantly, it actually gives our fan base an option before they leave us because their status in life has reached a point where maybe they can move more towards the ultra luxury brands, right?

Mazda’s great architecture Recognition: car expert

“…Our strategy for some time has been that we want the customers to decide, and if Mazda Corporation produces something and that vehicle is available to us and makes business sense, we will make that option available to Australian consumers.”

While the CX-90 may have different powertrain exits than the CX-60, the smaller vehicle’s trio of powertrains should be somewhat reflected in the larger.

The CX-60 will offer 3.3-litre turbocharged inline-six petrol and diesel engines with respective outputs of 209 kW/450 Nm and 187 kW/500 Nm and 48V mild hybrid systems. There’s also a 2.5-liter PHEV with a 17.8kWh battery, 100kW motor and a claimed 76km EV-only range.

MORE: 2024 Mazda CX-90 teased, confirmed for AustraliaMORE: 2023 Mazda CX-60 price and specsMORE: Mazda Australia planning as much SUV choices as possibleMORE: Mazda CX-60, who’s the target buyer for all-new premium SUVs?

Mazda CX-9 Recognition: car expert The Mazda CX-90 big SUV was teased again ahead of its January debut

James Brien

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