The Iconic launches 30 percent birthday discount: Australian retailer slashes prices on fashion, beauty and accessories

Exhausted from the selling season? No, neither do we.
Now is the perfect time to stock up on Christmas and birthday gifts before the year comes to an end and you are no longer looking for a suitable Christmas gift.
Whether you need a gift for someone else or want to treat yourself, The Iconic’s birthday sale is the time to act.
At Best Picks you will find the best deals and products handpicked by our team >>
The offer – which basically offers 30 per cent off hundreds of products – runs from 7am on September 25 until 11.59pm AEST on October 2, and the discounts will be applied at checkout.
I’m adding this to my cart this week.
1st piece Mrlo Denim Playsuit, $129.95, now $90.96
I’m really in love with denim this season. It’s the perfect amount of warmth for spring weather, when it’s blazing hot one minute and cooler the next.
This romper has a loose fit so it can be worn loosely when it gets hot. However, the buttons at the front can be undone for a more elegant look.
I love the particular shade of the denim wash, a light grey-blue, and could easily wear it to work with sneakers or dress it up with a kitten heel.
2. UGG Tazz shoes, $199.99, now $139.99
These were a real head turner on TikTok about a year ago and I missed the boat – blame my millennial age for that – but they still absolutely steal the show when it comes to a casual yet cool shoe.
I would wear them at home, that’s a given, but paired with jeans and a “nice top” and you’re good to go – they can be seen at Westfields, your local cinema, even on a date (they’re better). You know from the start that you like comfortable clothes).
I love the chestnut shade because it has exactly the 70s vibe I’m going for, but the black version is just as chic.
3. Converse Chuck Taylor All Stars, was $130, now $91
It really pisses me off that I bought these Converse high tops before they were on sale, but they are on sale so rarely that I couldn’t believe my eyes when I saw them included.
This is a classic for a reason and I actually love wearing it with floral dresses to really confuse the viewer. I’ve worn them all over Europe and haven’t had a single problem with blisters or pain.
They come in five different colors, but the black and white look is my absolute favorite.
4. Dress by Chancery Stark, was $380, now $266
I know what you’re thinking – why are you looking at wedding dresses if you’re not engaged? – and it is an absolutely fair and reasonable verdict.
But when I stopped by, this dress from Chancery popped up and I was amazed, not only by the price but also by how form-fitting and luxe it looks! Can we take a moment to look at the buttons?
I am a firm believer that it is the person who makes the dress, not the dress that makes the person. So you don’t have to spend thousands on a dress to feel a million dollars.
No, this dress is not silk, but I think with the right accessories it could be enhanced to resemble something LIKE silk. Chancery has a full bridal collection, so go crazy.
5. Reliquia Jewelery Hernan Chunky Chain Necklace with Pearl Pendant, was $199, now $139.30
You’re either a gold girl or a silver girl and I’m definitely leaning towards the former. This pearl necklace from Reliquia Jewelery is the perfect size to make a statement.
This spices up a typical work outfit but also looks amazing at a wedding and is filled with gold so it doesn’t tarnish easily.
The forward-facing clasp makes it easy to put on yourself, which is an added advantage. Now I just need to find an excuse to wear it daily…
6. Alemais Birdie Spliced Pants, was $445, now $311.50
It’s difficult to walk down the street in Sydney at the moment without seeing someone wearing Alemais.
With its sustainable and coveted pieces, it’s the talk of the season. So if it’s on sale, take advantage of it.
These silk pants are so fabulous, you’ll be hard-pressed not to outshine everyone else in any room or event. So they are definitely worth buying.
They radiate the avant-garde style perfectly.
Not everything from Alemais is included in the offer. So double-check before adding anything to your cart to make sure you’re getting the whopping 30 percent discount.
7. Dr Martens Unisex 2976 Chelsea Boots, $319, now $223.30
I know we have a bit of a shoe theme in this roundup, but when I saw these boots I couldn’t help myself.
They’re almost like an RM Williams classic, but grungier. I’m obsessed.
Just like my Converse, I would wear these with both jeans and dresses, saving my feet from being stuck in heels for hours.
Almost everyone in Byron Bay has a pair of dark brown boots, so live out your northern New South Wales dreams and choose this pair.
To see more of the sale, Visit the website here.