The Daily Grind: Which brands would MMOs actually like to work with?

Earlier this month, the MOP community had a small chuckle at Blizzard’s rather random (or maybe depressingly put) collaboration with KFC that spurred wannabes on Diablo IV Player eat chicken. Actually just to buy chicken. They don’t care if you eat it! However, people were a bit disappointed with the message behind this type of promo.

“Waiting for big gaming companies to partner with something like a vegetarian restaurant or something,” wrote MOP commenter Greaterdivinity. “We’ve had enough promotions from Mountain Dew, Dorito’s, KFC, Monster Energy, Cheeze-Its etc etc etc and it’s all garbage junk food. WHEN WILL THE RICE BRAND ACTIONS?! WHEN CAN I GET SOME GAME BOOSTS FOR BUYING APPLES?! HOW CAN I EARN EXCLUSIVE REWARDS BY PURCHASING HERBAL TEAS?!”

DG is not wrong. For example, I’m not really slamming companies for trying to swap out their customer bases, and you know we’re going to poke fun at those promotions no matter what, but I’d rather walk in with candles and bubble tea and running shoes targeted as junk food; there is something strangely insulting about the notion apparently Players eat junk and here is more junk for players to eat, even though it could be true and even though the junk is delicious.

Let’s follow GD’s lead. What brands or items do you have Strictly speaking do MMOs want a partnership for these promos? What would actually make you sit up and say, “Yeah, I’m going to go to this store and buy this thing to prove my MMO loyalty”?

blankEach morning, the Massively Overpowered writers team up with mascot Mo to ask MMORPG players pointed questions about the massively multiplayer online role-playing game genre. Grab a mug of your favorite drink and try to answer the question asked in today’s Daily Grind!

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Curtis Crabtree

Curtis Crabtree is a 24ssports U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Curtis Crabtree joined 24ssports in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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