The Baltimore store focuses on sustainability, breathes new life into vintage clothing – CBS Baltimore

BALTIMORE (WJZ) – Helping the environment can be as simple as changing your fashion habits and choices, and sustainable fashion is growing in Baltimore.

Sustainability is key to minimizing the impact of our purchasing decisions. Illicit Rag Vintage, a store based in Baltimore, understands that.

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The cost of being trendy is much higher than the price of the clothes you have your eye on. We often hear about how climate change is affecting us, but now eco-friendly consumers are turning to savings instead of shopping at brick-and-mortar stores.

Danyell Williams owns and operates the store. He reuses vintage clothes, making old things new.

Williams says his clients “still want to be trendy, they still want to look stylish, but they just want their deal to mean something.”

Customers want to express themselves without contributing to the cycle of fast fashion.

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“I think people want unique pieces (but) we’ve been on a really big fast fashion trend for a couple of decades now,” says Janae, a customer. “And people are not only seeing that it’s not good for the environment, it’s not good for the people who work in these factories.”

Experts from United Nations Environment Program The fashion industry is estimated to be responsible for nearly 10 percent of greenhouse gas emissions, but there are ways to reduce your wardrobe’s impact on the environment.

“If we can reuse or reuse, whether it is clothing, whether it is furniture or anything that we can preserve in any way, we make its carbon footprint is slightly less,” Williams said.

Janae said she’s grateful that places like this in the city have been supportive and that she also loves the opportunity it offers to express their creativity.

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“I love being able to come in here and see a vest jacket or a dress and be like, ‘oh my mom’s going to wear that,” Janae said. “And now I have to remix it, I wear it, I have my own story with it and create new stories. The Baltimore store focuses on sustainability, breathes new life into vintage clothing – CBS Baltimore

Jake Nichol

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