Tefi Pessoa signs with UTA

UTA has signed content creator and multi-hyphenated Tefi Pessoa, aka Tefi, for agency representation across the globe worldwide.

Known as @hellotefi on TikTok, she first gained notoriety for her pop culture deep dives on the platform, where she breaks down hot topics like celebrity couples and scandals for her 1.5 million followers. UTA will find new opportunities for Tefi in live events, films, scripted and unscripted television, podcasts and publishing.

Tefi, a proud Latina from Miami, currently hosts MTV’s Merch Masters YouTube competition series, in which designers create merchandise for music stars like Lil Nas X and Machine Gun Kelly to win a cash prize. She also serves as InStyle’s exclusive social media moderator and regularly appears on the magazine’s TikTok channel. She has worked as a TikTok red carpet correspondent for Warner Bros. and has worked with Paramount, Netflix, Focus Features, Hulu, Peacock, ABC and DirecTV, and music festivals such as Governor’s Ball and Coachella. In 2021, she was nominated as a TikTok Latinx Trailblazer for Hispanic Heritage Month as part of her Creator Spotlight series.

Tefi has been interviewed by outlets such as The Cut, Teen Vogue, Nylon, Refinery29, People, ABC News, Fashionista, Fashion Magazine, Girlboss, Glamor Mexico y Latinoamerica, Create & Cultivate and Her Campus. As a Brand Partner, she has worked with companies such as Milk Makeup, Jacquemus, YSL Beauty, Savage X Fenty, DKNY, Youth To The People, W Hotels, Climate Power, Byredo, Sephora, Liquid IV and Uber.

Tefi began her career as a presenter in 2019 when she presented her own daily talk show to DreamsTV. She has also participated in several speaking engagements, including TEDx Talk at the University of Miami and the United Nations Foundation’s Girl Up Global Leadership initiative.

Tefi is represented by Gabriela Fernández at Koshu and Jade Wiselogle at Persona PR.

https://variety.com/2022/digital/news/tefi-pessoa-uta-tiktok-1235385163/ Tefi Pessoa signs with UTA

Charles Jones

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