Super Bowl Los Angeles Rams promotional poster copies Korean mythological movies

The Sean McVay/Hong Sang-soo combo you’ve been waiting for has finally arrived.

Christian Zilko

Never say that Super Bowl offers nothing for movie lovers. In addition to the featured trailers that will premiere in tonight’s promo, fans seem to be keeping an eye out for the Korean art film Easter Egg today. The Los Angeles Rams revealed their Super Bowl poster on Twitter, and movie aficionados were quick to note that it almost resembles the poster for the 2020 movie.The Woman Who Ran,” Directed by Hong Sang-soo.

“The Woman Who Ran” is the 24th film of the talented Korean director, telling the story of a woman named Gamhee, who is separated from her husband for the first time in 5 years when he goes on a business trip. The time apart, as well as conversations with three other women, made her wonder if she really valued her husband’s company. Hong took home the Silver Bear trophy for Best Director at the 2020 Berlin Film Festival. The film’s poster shows multiple images of Gamhee (Kim Minhee) circling a zigzag yellow line, a format that The NFL’s most flashy super team decided to copy.

The Rams poster features players Matthew Stafford, Cooper Kupp, Aaron Donald, Leonard Floyd, Jalen Ramsey, Von Miller and Odell Beckham Jr. loosely recreated movie posters IndieWire’s Eric Kohn described it as “Prelude to the joys of self-care and women’s private exploration.” Even the credits at the bottom of the poster use the same font and format as “The Woman Who Runs.”

While the poster will likely be appreciated by die-hard fans of Korean cinema, “The Women Who Ran” is an interesting choice for the Rams to check out, because – unlike the woman of the same name in Hong’s film – they simply don’t run very much. The team’s attack relies heavily on passing, with midfielder Matthew Stafford and stars Cooper Kupp and Odell Beckham Jr responsible for much of their productivity. It’s unclear if the Rams were trying to find a movie that mentioned the pass in the title.

The Los Angeles Rams will take on the Cincinnati Bengals in Super Bowl LVI at 6:30 p.m. ET on NBC.

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Olly Dawes

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