Spotter hires Galvea Kelly as its first chief marketing officer

Spotter, a startup that pays YouTube creators cash for the right to monetize their video libraries, hired Galvea Kelly as its first chief marketing officer.

Kelly most recently served as CMO for Collective, an online concierge back office platform for freelancers in the US. The award-winning head of marketing has also held global leadership positions for brands such as L’Oreal, LVMH Moët Hennessy Louis Vuitton and Chobani. Born in Ireland, she began her career in marketing and advertising by founding her own digital marketing agency.

As Spotter’s first CMO, Kelly is tasked with driving growth and engagement across the company’s creator community and leading its marketing and advertising initiatives. Over the next few months, Kelly plans to hire more than 25 employees to support the company’s growth.

“Galvea has demonstrated exceptional leadership and an outstanding track record of building and scaling some of the world’s most recognized brands and communities,” said Aaron DeBevoise, CEO and founder of Spotter, in a statement. “In addition to her outstanding professional achievements, Galvea brings with her a passion for storytelling and promoting community.”

Kelly is the latest in a series of important hires at Spotter. In 2022, the startup hired Rob Gabel, founder of Tubular Labs and Netflix veteran, as chief strategy officer; YouTube Veteran Derek Reynolds as EVP of Legal and Business Affairs; and Damon Berger, formerly of WildBrain, as EVP of business development and operations. Creator Community Lead Monica Khan, previously at Meta and YouTube, will report to Kelly.

Kelly said in a statement, “As a leader in the creator economy movement, Spotter is powering the ecosystem and revolutionizing the creator journey. I’m extremely proud to join Spotter and support developers’ efforts to scale their businesses. I look forward to partnering with Aaron and the team – together we will bring even more value and resources to all creators.”

Spotter says it has distributed more than $400 million to YouTube creator partners including MrBeast (aka Jimmy Donaldson), Dude Perfect and Like Nastya. Founded in 2019, the company claims a valuation of $1.7 billion, with investors including Mark Bezos and Softbank. Spotter says it aims to commit $1 billion in deals with developers over the next 18 months.