Spin Master Entertainment announces children’s series “Vida the Vet”.
Spin Master Entertainment, the production company behind the children’s series Paw Patrol and Bakugan, has a new character at the party.
diversity just learned about the release of “Vida the Vet,” which follows a youth who takes care of a community of animals. The animated series will premiere in autumn 2023 on BBC’s CBeebies and BBC iPlayer in the UK and on Corus Entertainment’s Treehouse and StackTV in Canada. Additional international broadcast partners, including a US distributor, will be announced at a later date.
Vida, who is 10, spends her days caring for the forest animals that live outside her home, from a fox with a sprained paw to a turtle with an itchy toe and a tiger with a sore tooth.
“We started out by getting preschoolers into the idea of parenting,” says Dodge. “What wellness looks like, being able to exemplify good self-care and good care for others—while alleviating a young child’s fears about their own doctor or dentist visits.”
“Some of the shows we’ve done in the past have been high-end, computer-generated explorations, but with ‘Vida’ we wanted it to have a classic feel,” she adds. “To make the forest and all the animals stand out, we wanted a nice color palette and vivid 2D animation.”
A collaboration between creator Dustin Ferrer (“Esme & Roy,” “Peg & Cat”), showrunner Jennifer Oxley (“Wonder Pets!”, “Peg & Cat”), and animation studio Jam Filled Entertainment made for visually soothing compositions: soft blues, greens and purples for the exterior backgrounds; flowing orange hair and big eyes for Vida.
Spin Master is a toy company at its core: its entertainment arm was founded in 2008, while the larger company was founded in 1984. But Vida the Vet, like Paw Patrol before it, goes full steam ahead without a previous toy line.
“Spin Master consists of three creative hubs: entertainment, toys and digital games,” said Jennifer Dodge, the company’s president of entertainment. “Entertainment’s role is to create content that can be a catalyst for the other two creative hubs. ‘Vida’ will eventually have a nice line of toys. But first and foremost it’s about building a story, building a character, building a world.”
Dodge says that developing ideas within the entertainment division, and later consulting with colleagues who work on toys and games, allows Spin Master to “bake in” elements on the screen that will be conducive to later merchandising.
“Paw Patrol is the best example of that. We’ve been able to bring in resources that make sense – and leave out the things that don’t,” explains Dodge. “For example, from a content point of view, we wanted an area that takes the call to give the puppies their instructions, that first responder moment. Our toy group said, “We can build a tower that has a slide for the pups to jump into their vehicles, and that way we could turn the vehicles around [when toys are made].'”
“But there are definitely times when a request comes from a different group within the company, and if it just doesn’t make sense for that trait, then we’ll find another solution,” she continues. “We’re very protective. Everything that goes into each show is for storytelling.”
“Vida the Vet” is executive produced by Dodge, Oxley, Laura Clunie, Toni Stevens and Spin Master co-founder Ronnen Harary. Season 1 will consist of 52 11-minute episodes and Vida the Vet toys will debut in 2024.
https://variety.com/2022/tv/news/spin-master-entertainment-vida-the-vet-1235300225/ Spin Master Entertainment announces children’s series “Vida the Vet”.