Sony moves to opening weekend undisclosed at the box office

Tom Holland, a popular video game and a hunger for new products: Will that be enough for the studio to continue its winning streak?

Not detected yet“Probably the best opening weekend so far this year. Critics don’t care about Sony’s four video game adaptations starring Tom Holland (now 47 at Metacritic), but he and co-star Mark Wahlberg have their fans and pent-up need for a compelling new release. Opening three-day sales will hit more than $30 million, probably by some distance.

Meanwhile, the studio is celebrating the latest milestone for “Spider-Man: No Way Home”. On Monday, it surpassed a domestic total of $760 million. That puts it in 3rd place among all-time earners on the list of “ignoring movie history and inflation,” or about 23rd among all domestic releases of the era. audio based on ticket sales (instead of variable price).

Either way: It’s phenomenal. It made 80% or more of the business of “Avatar,” “The Force Awakens,” and “Avengers: Endgame,” none of which have faced pandemics or free-to-theatrical audiences.

This year, only Paramount’s “Scream” has grossed $30 million or more. Between September and December 2021, seven films opened with $40 million or more in sales (two more if you consider the five-day premiere on Wednesday). There’s a lack of momentum and blockbusters like the upcoming “Spider-Man” and “Batman” (Warner Bros./M3) can only do so much to revive theaters.

First 45 days of 2022 Van Phong represents about 50 percent of the same pre-Covid period in 2020. The annual target identified by AMC CEO Adam Aron and others of $8.2 billion, would be 80 percent. of 2019 (the last normal year). At least this weekend should reflect the improvement between “Uncharted” and United Artists'”DogStarring and co-directed by Channing Tatum. That family comedy should benefit from the appeal of its actors and the scarcity of home production.

In this environment, “Uncharted” — a movie that hits Presidents Day weekend in mid-February — could have an impact beyond its position of being a supporter of “Batman.” Here’s what makes its performance even more relevant:


Courtesy of Warner Bros.

Strong performance is crucial for non-franchise projects

As a video game adaptation, it’s not quite the original TV series that theatrical films now avoid (see Steven Soderbergh’s hit “Kimi,” now airing on HBO Max. ), but the fear factor is very high for an indie title with this much financial commitment. Its performance will be a factor in future platform and production decisions.

This will test the appeal of game adaptations

Studios see this as an underutilized source of IP, but there are also many failed attempts. Most of the success has been mid-tier add-ons like the “Resident Evil” and “Mortal Kombat” franchises that didn’t have a $120 million budget like “Uncharted.”

Can Tom Holland open without Spider-Man?

Holland has starred in TV series like “Cherry,” “Chaos Walking,” and “The Devil All the Time,” but it was Marvel and Peter Parker that made him the star. “Uncharted,” which came out two months after the massive success of “Spider-Man,” was a test of his appeal outside of the Spidey suit.

Leonardo DiCaprio provides a comparison with “Titanic.” It remains at No. 1 with a gross of the equivalent of $40 million after 13 weeks in theaters when his next film hits theaters, “The Man in the Iron Mask.” The costume adventure opened at #2, just behind “Titanic,” and ultimately grossed $140 million in US/Canada theaters.

That performance shows that DiCaprio is the real one. At that point in his career, he was more established than the Netherlands; “Romeo + Juliet” two years ago was a huge hit. Marvel’s actors have found it harder to see their appeal transfer to other films.

Can Sony continue to make hits?

Out of the top five studios, only Sony has no streamers to make money from. More than elsewhere, it depends on theaters to thrive.

In just over four months, “Ghostbusters: Afterlife,” “Venom: Let There Be Carnage,” and “Spider-Man” have grossed roughly $1 billion in domestic grosses. All are in the top nine of 2021 releases, with “Venom” at number three.

It was a much-anticipated performance from Disney, which had four of the year’s top 10 films. Universal, MGM and Paramount got one slot each; Warner Bros., none.




The trend could be even stronger if they stuck with the January 28 “Morbius” date, now set to April 1. For now, “Uncharted” will be a test of their current state. .

“Uncharted” is too expensive to fail

When you add marketing, this movie would need about a quarter of a billion earnings to pull it all in. Of that, worldwide theatrical income could have to be as high as $150 million — about $300 million in total box office revenue. Overseas territories initially brought in $22 million last weekend. As for “Uncharted: to reach a domestic total of about $110 million, the film will need a gross of $35 million as well as strong word of mouth.

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Olly Dawes

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