Snapchat Plus: More than 1 million paying customers, four new features

It won’t do much to offset Snap’s faltering advertising business, but the company touts that it’s garnered more than 1 million subscribers to Snapchat+, its service that offers exclusive access to pre-release and experimental features.

Snapchat+ hit the one million mark a little over six weeks after the $3.99-per-month service launched in late June.

On Monday, Snap is introducing four new features to Snapchat+: Prioritized story replies, making your replies more visible to Snap Stars; Post View Emoji, which lets you choose an emoji for friends to see after they’ve viewed your Snaps; new Bitmoji wallpapers (pictured above), like shiny gold or a beach paradise; and new app icons to replace the default Snapchat app icon on your home screen (pictured below).

These are in addition to the seven features in Snapchat+: ghost tracks on the map (to see where your friends who share their location with you have been in the last 24 hours); best friends forever (pin your #1 BFF); History rewatch indicator; custom app icons/themes; a Snapchat+ badge; Friend Solar System (see a “Best Friends” badge on a person’s Friendship Profile, meaning you’re one of their eight closest friends, or a “Friends” badge, meaning you’re one of their eight closest friends are, but you’re not one of them); and the ability to access Snapchat messaging features on the web.

Snapchat+ is now in US, Canada, UK, France, Germany, Australia, New Zealand, Saudi Arabia, UAE, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway and Netherlands available , Switzerland, Ireland, Belgium, Finland and Austria.

Snapchat averaged 347 million daily active users in the second quarter, up 15 million consecutively, beating its previous forecast for DAU net adds. But Snap missed second-quarter earnings expectations, which the company attributed in large part to slowing ad demand due to macroeconomic factors. Snap is reportedly planning a wave of layoffs to cut costs.

https://variety.com/2022/digital/news/snapchat-plus-1-million-subscribers-new-features-1235339319/ Snapchat Plus: More than 1 million paying customers, four new features

Charles Jones

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