SkyShowtime Announces Launch Date and First Markets in Europe (EXCLUSIVE)

More than a year after SkyShowtime was first announced, the SVOD is ready to join the streaming battle in Europe. diversity can reveal.

The new platform — a joint venture between Comcast and Paramount Global that was first unveiled in August 2021 — will officially launch in the Nordic countries of Denmark, Finland, Norway and Sweden on September 20 before launching later this year in the fourth quarter the Netherlands is expanding . (The service received regulatory approval in Europe back in February.)

In the meantime, the SVOD will continue its rollout in Spain, Portugal, Andorra and Central and Eastern Europe (CEE) over the coming months and into Q1 2023. CEE markets include Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Kosovo, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia and Slovenia.

Specific launch dates and pricing in the above markets will be announced in the coming months. SkyShowtime is intended to be used in the European markets not already served by Paramount+.

The service will feature the TV premieres of first-run feature films from Paramount Pictures and Universal Pictures. Movies from the studios will also end up on the platform after their theatrical and home entertainment release. These titles include Top Gun: Maverick, Jurassic World Dominion, Minions: The Rise of Gru, The Northman, Sing 2, Sonic the Hedgehog 2, The Lost City and Downton Abbey: A New Era.”

The platform will also feature new premium scripted series, children’s and family content, and a selection of library titles and boxsets from Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, Showtime, Sky Studios and Peacock. In Scandinavia, SkyShowtime will replace Paramount+ as part of the partnership with Paramount.

Programs that will be available at launch in Scandinavia include Showtime drama American Gigolo, Sky Originals The Rising and The Fear Index, and Season 5 of Yellowstone and Pitch Perfect: Bumper in Berlin” and Season 2 of Showtime’s “Yellowjackets”.

Monty Sarhan, CEO of SkyShowtime, said: “We are delighted that our customers have exclusive access to the latest series and movie premieres from our legendary and world-renowned studios. We look forward to sharing more details on launch dates for our other markets and bringing SkyShowtime to even more people across Europe.”

Henriette Skov, SkyShowtime Regional General Manager for Northern Europe, added: “We are thrilled to launch SkyShowtime in Scandinavia and look forward to offering our customers the very best selection of global series and films in one place.”

The monthly price of SkyShowtime is €6.99 in Finland, SEK 79 in Sweden, NOK 79 in Norway and DKK 69 in Denmark.

Powered by the Peacock platform, SkyShowtime was developed specifically for Europe and will be launched in more than 20 countries. Its apps and content will be available in 18 different languages.

Watch a trailer for SkyShowtime below:

https://www.youtube.com/watch?v=ujzpT7FTeY

https://variety.com/2022/tv/global/skyshowtime-launch-date-markets-1235360316/ SkyShowtime Announces Launch Date and First Markets in Europe (EXCLUSIVE)

Charles Jones

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