Sega, Tencent and Ubisoft are the latest game studios to drop out at this year’s E3

It was bad enough for E3 2023 that Sony, Nintendo and Xbox all decided to ditch the show; Now the show is losing out to other major game studios — namely, Sega, Tencent, and Ubisoft.

Ubisoft announced its decision to leave the show behind last Monday, stating that it wanted to “move in a different direction” and would instead host its own showcase on June 12. That was briefly followed yesterday by announcements from Sega and Tencent’s Level Infinite.

Sega said in a statement it looks forward to “sharing more information about announced and unannounced projects in the future,” while a Tencent spokesman confirmed Level Infinite would be pulling out, but also said that a Play Days 2022 event will be held , which it participated in, ended up being “ an ideal experience for the presentation [its] Games for the media.”

Finally, Devolver Digital has opted to scrap its satellite events surrounding E3, but will still be hosting its own digital showcase in June.

The news that these companies are abandoning ship is the latest blow to some already shaky confidence that E3 will even happen. IGN reports that several gaming industry publishing and PR agencies admitted they’re not even sure which studios are still participating, while others point to a “significant lack of communication” from ESA and E3 organizer ReedPop. Complicating matters further is an internal email that suggests ReedPop President Lance Fensertman will step down next month after a combined 17 years with the company.

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