ScreenHits TV and TCL Television sign multi-year deal

ScreenHits TV and TCL Television have signed a multi-year deal that will significantly expand the streaming aggregator’s reach. As part of the pact, ScreenHits’ Android and Google TV apps will be installed on 44 million TCL-connected TVs worldwide.

TCL currently operates in more than 160 countries. ScreenHits TV allows users to integrate the streaming platforms they subscribe to, such as Netflix, Amazon Prime, Disney+, Bloomberg and Starz, into one central hub. But the service also allows users to see trends across their TV streaming apps and recommend content through the TV Friends social feature. This feature allows consumers to see what other users are watching and enjoying on their social network.

“The first way people find something to watch is through friends recommending it,” said Rose Hulse, CEO and founder of ScreenHits. “What’s unique about ScreenHits is that we’re a social app where you can share what you’re watching with your group. Everyone has a different approach to aggregation. We add a human component. You don’t just get recommendations from some algorithm.”

The service is also available via desktop and iOS mobile/tablet apps. It is planned to be available on Amazon Fire TV, Android phones/tablets and other connected TV manufacturers soon.

ScreenHits’ Mariano Kon, Vice President of Content and Business Development and General Manager for Latin America, along with James Carter Johnson, Director of Business Development, have fostered the relationship with TCL. Talks initially focused on offering the app to more than 4 million TCL-connected TVs in Spanish-speaking Latin American territories, but later expanded to the worldwide deal.

ScreenHits currently operates in the US, UK, Germany, Mexico, Colombia and Argentina and has an expansion plan to make it available in more than 50 countries by the end of 2022. Its growth will continue to accelerate in the TCL markets in Europe, the Indian subcontinent, Africa, North and Latin America in 2023 and 2024.

Hulse says the company, which bills users for subscriptions, has worked closely with streamers like Netflix and Disney+. They believe that by bundling all the different services into one place, they will improve customer satisfaction and prevent consumers from clicking the unsubscribe button, significantly reducing churn.

“ScreenHits don’t get you featured content on channels you’re not subscribed to,” says Hulse. “Instead, you can get the most out of the services you subscribe to.”

https://variety.com/2022/digital/news/screenhits-tv-tcl-television-sign-multi-year-deal-exclusive-1235331744/ ScreenHits TV and TCL Television sign multi-year deal

Charles Jones

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