Real Madrid part ways with Audi after 19 years; ready to sign new intriguing deal with BMW: reports » FirstSportz

Audia main sponsor of real Madrid since 2003, will no longer be associated with the white side of Madrid from July 1st. The contract, which expires on June 30, will not be renewed by either party after the Madrid leadership and the German car giant failed to reach an economic agreement late last year.

With the new Bernabeu on the horizon, Los Blancos’ influence is set to grow even further, while Audi plans to scale back its involvement with football teams to focus solely on Bayern Munich. Audi, which had a commercial agreement with Madrid at the second level, will no longer be a sponsor 19 years later.

The Merengue, on the other hand, will not have any less sponsors as a result of Audi’s departure. According to Marca, Real Madrid have already found a replacement for Audi and reached an agreement with BMW, who will act as one of the team’s main sponsors and be responsible for providing cars for the first-team players. Madrid will announce the new sponsor next week.

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What are the benefits for car giant BMW of sponsoring 14-time European champions Real Madrid?

Munich-based BMW, which also owns Mini and Rolls-Royce, is Europe’s leading supplier of high-end vehicles, ahead of Audi, Lexus and Mercedes. It’s also a premium sponsor of AC Milan and has been providing cars for the Italian team’s footballers since last year, when the German marque decided to enter the world of football like Audi did at the turn of the century.

Now, with the agreement with Real Madrid, they have taken another step forward as it will occupy a prominent place at the club with 14 European victories and the new Santiago Bernabéu. For example, Audi was present on the stadium benches as well as in other areas of the stadium and in Valdebebas, providing cars for the first-team players.

It also named some of the summer competitions that Real Madrid have to participate in under contract but logically won’t be represented for the upcoming season. The agreement with BMW, for which economic data has not yet been released, will be similar in terms of presence at Real Madrid.

In this way, Real Madrid’s revenues will increase exponentially after the completion of the new stadium in June 2023. The club expects revenue from using the stadium to increase by around €300m over the course of the year. In addition, BMW is expected to play an important role in the new stadium.

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