Pixel 6 has cameras and Super Bowl ads that focus on Real Melodies

Google’s push to promote the Pixel 6 and 6 Pro will continue at the Super Bowl with a focus on the camera’s Real Tone capabilities. It will feature musician Lizzo and be Google’s first phone ad at the Big Game.

On Tuesday, Google provided a 22-second trailer on YouTube and other social media platforms. The ad’s tagline is “It’s a powerful thing to be seen” with the hashtag “#SeenOnPixel”. It seems to include and highlight some pictures taken with the phone.

Historically, camera technology has not accurately represented darker skin tones. As part of Google’s commitment to making images fairer for everyone, we worked directly with a range of imaging experts to build the Google Pixel 6 with Camera real tones. A built-in camera can see and bring out the shades of all skin tones beautifully and realistically. So we teamed up with Lizzo, one of America’s most talented and authentic artists, to tell the world about it. #SeenOnPixel

The company made an important point highlighting this Pixel 6 feature, and it aired a related advertising right after the end of the Pixel Fall launch. That video has aired on television in recent months, including on Saturday Night Live.

Google’s Big Game ads are often not focused on individual products, but on how people use them. That seems to be the case for the upcoming Pixel 6 slot, while Produce by Google hasn’t aired anything during the Super Bowl since. Google Home Ads 2017. It’s not clear whether ads for other first-party services may also appear.

Recent ads, with Google not advertising annually, include:

More about the Pixel 6:

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https://9to5google.com/2022/02/08/pixel-6-super-bowl-2022-ad/ Pixel 6 has cameras and Super Bowl ads that focus on Real Melodies

James Brien

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