Penske Media Corp. and Getty Images have formed a photography partnership that will include Getty, representing PMC’s growing collection of exclusive images diversityWWD, Rolling Stone, Billboard and other brands.
The agreement also gives PMC brands full access to Getty Images’ extensive archive of more than 5 million images. The companies will collaborate on editorial coverage of news and events and the distribution of content from the many events produced by PMC brands.
“Getty Images has unmatched capabilities in seamlessly covering and distributing content from our global events. Their comprehensive coverage and archive are vital to our brands to enhance and complement our visual storytelling. We are excited to partner with the pre-eminent provider in this space,” said Jay Penske, Chairman and CEO of Penske Media Corp.
Getty Images will begin distributing PMC images on its platform in the fall.
“It is a privilege to once again work exclusively with the Penske Media team and iconic brands,” said Craig Peters, CEO of Getty Images. “Penske Media shares our commitment to bringing world-class, innovative content to the world, and we’re excited to support and represent their world-class brands, events, and archives.”
https://variety.com/2022/tv/news/pmc-getty-images-variety-deal-1235319597/ Penske Media Corp., Getty Images agree on photo partnership