Pavilion format welcome to Film Bazaar

With each edition, Film Bazaar moves away from its beginnings as a project-matching event and into a full-service marketplace. Resembling the Cannes Market, the new waterfront pavilions underscore the event’s stated aim of promoting India as a global hub for content.

The expanded and upgraded pavilion area hosts Indian state offices, country showcases, private organizations and national film funding agencies this week.

Russia, currently shunned by several western entertainment festivals and events, feels at home in Goa. “It’s reminiscent of Marche du Film at the Cannes Film Festival. It’s a great idea with a practical space that’s well equipped,” said Anna Ryasik, international director of Russian Content Worldwide.

Along a promenade along the Mandovi River, India’s Film Facilitation Office and a pavilion for book adaptations jostle with government offices including those from Bihar, Gujarat, Maharashtra, Madhya Pradesh and Tamil Nadu. The tented pavilion format also includes an international representation from Dubai Studio City, France and stands operated by UNICEF, Invest India, Start Up India and the National Film Archives of India.

Representing the state of Maharashtra, Ernst & Young’s Ritesh Baijal said: “We regularly participate in the Film Bazaar. This year’s approach is different and very good. Each state has been given plenty of space to showcase what it has to offer filmmakers. There was good networking and a good exchange of ideas.”

“We are very pleased and honored to be here to discuss and showcase St Tropez as possible filming locations. We walked through the pavilions, which gave us a very good impression of the possibilities of Indian cinema,” said Georges Giraud, deputy mayor of St Tropez in southern France. “This was a wonderful opportunity and we are planning to organize a permanent Indian cultural festival in St Tropez next summer.” Pavilion format welcome to Film Bazaar

Charles Jones

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