Paramount+ is bundled with the Walmart+ membership program

Walmart has reached an agreement with Paramount Global to add streaming service Paramount+ to the retail giant’s Walmart+ membership program. diversity has confirmed.

Walmart’s move aims to make Walmart+, which launched in September 2020, more competitive with Amazon Prime by adding a streaming entertainment component. Walmart+ costs $12.95 per month (or $98 per year) and offers subscribers same-day delivery on more than 160,000 products. Program members can also save up to 10 cents per gallon on gas at over 14,000 participating locations nationwide.

In announcing Q2 results, Paramount said Paramount+ now has 43.3 million paying subscribers, a net increase of 3.7 million for the June quarter (including 1.2 million disconnects in Russia).

The Wall Street Journal first reported on the deal between Walmart and Paramount for the streamer. While Walmart doesn’t disclose the number of Walmart+ members, according to a Morgan Stanley survey, the service has around 16 million members as of May, compared to around 15 million in November 2021, as quoted by the Journal.

Last week, the New York Times reported that Walmart was in talks with Paramount, Disney, and Comcast (whose NBCUniversal division operates Peacock) about potential distribution deals.

There’s more to come