Paige Bueckers announces multi-year NIL deal with Gatorade

On Monday, the star guardian UConn Paige Bueckers announced on social media that she had signed with Gatorade in terms of name, image and likeness for many years, becoming the first NCAA student-athlete to sign with the iconic sports drink company Icon.

As part of the deal, she will promote the brand in TV commercials, social media posts, product collaborations and events. She will also participate in brand equity efforts 2022. Like her First NIL transaction with StockX, the Bueckers will also prioritize advancing women in sports and women’s basketball in particular.

“It was a blessing to win Gatorade Player of the Year in high school, and now being a full member of the Gatorade Family is truly surreal,” Bueckers said in a statement. a press release. “I know this is just the beginning of our partnership and can’t wait to work with Gatorade to drive impact in the community and on women’s gaming.”

Bueckers become the latest to join Gatorade’s roster of elite female athletes, which includes Serena Williams, Olympic gold medalist hurdler and sprinter Sydney McLaughlin, Elena Delle Donne, Abby Wambach and Candace Parker.

“I know this is just the beginning of our partnership and can’t wait to work with Gatorade to drive impact in the community and on women’s gaming,” said Bueckers. in an email via Bloomberg.

Other UConn players signing major NIL contracts at the start of the season include Azzi Fudd, who signed major NIL transactions with Chipotle and BioSteeland Olivia Nelson-Ododa, who partnered with fitness apparel company Fabletics. Both Christyn Williams and Caroline Ducharme recently signed with Excel Sports Management to manage their NIL transactions.

https://www.slamonline.com/college-hs/paige-bueckers-is-the-first-gatorade-endorsed-college-student-athlete/ Paige Bueckers announces multi-year NIL deal with Gatorade

Curtis Crabtree

Curtis Crabtree is a 24ssports U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Curtis Crabtree joined 24ssports in 2021 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing: curtiscrabtree@24ssports.com.

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