Paige Bueckers announces multi-year NIL deal with Gatorade
On Monday, the star guardian UConn Paige Bueckers announced on social media that she had signed with Gatorade in terms of name, image and likeness for many years, becoming the first NCAA student-athlete to sign with the iconic sports drink company Icon.
As part of the deal, she will promote the brand in TV commercials, social media posts, product collaborations and events. She will also participate in brand equity efforts 2022. Like her First NIL transaction with StockX, the Bueckers will also prioritize advancing women in sports and women’s basketball in particular.
“It was a blessing to win Gatorade Player of the Year in high school, and now being a full member of the Gatorade Family is truly surreal,” Bueckers said in a statement. a press release. “I know this is just the beginning of our partnership and can’t wait to work with Gatorade to drive impact in the community and on women’s gaming.”
One point of protection. A leader. A Bucket 🪣 And now, the newest member of the Gatorade Family. Welcome to the team @ paigebueckers1 ️ pic.twitter.com/of4C0uMAPc
– Gatorade (@Gatorade) November 29, 2021
Bueckers become the latest to join Gatorade’s roster of elite female athletes, which includes Serena Williams, Olympic gold medalist hurdler and sprinter Sydney McLaughlin, Elena Delle Donne, Abby Wambach and Candace Parker.
“I know this is just the beginning of our partnership and can’t wait to work with Gatorade to drive impact in the community and on women’s gaming,” said Bueckers. in an email via Bloomberg.
Other UConn players signing major NIL contracts at the start of the season include Azzi Fudd, who signed major NIL transactions with Chipotle and BioSteeland Olivia Nelson-Ododa, who partnered with fitness apparel company Fabletics. Both Christyn Williams and Caroline Ducharme recently signed with Excel Sports Management to manage their NIL transactions.
https://www.slamonline.com/college-hs/paige-bueckers-is-the-first-gatorade-endorsed-college-student-athlete/ Paige Bueckers announces multi-year NIL deal with Gatorade