The big picture
- Oppenheimer will run in theaters well into the fall, bucking the trend of shorter theatrical exclusivity windows.
- The film will not be available for digital purchase or streaming at home until the end of November, after about 16 weeks in theaters.
- The film was successful in specialty theaters playing in the 70mm format and the team is considering re-releases for awards season, demonstrating a desire to give audiences the best viewing experience.
At a time when there is currently a 45 day window for cinema exclusivity in fashion, Oppenheimer continues to buck the trend, as the film will be in theaters well into the fall. Although his “Barbenheimer” accomplice Barbieis now available as video-on-demand, Oppenheimer Since the film is in demand primarily in specialty cinemas where the film is shown in 70mm format, it will not be shown to domestic audiences for some time.
Lecture in a longer article with the Associated Pressthe producer of the film Emma Thomas announced that the film will not be available to purchase digitally or stream at home until “late November,” which would mean the film had about 16 weeks of theatrical play, well above the new “industry standard” of 45 days to six weeks. However, since the film still attracts large audiences, especially on weekends, why rush it out of theaters where audiences can enjoy the full experience as the filmmakers intended?
In terms of the immersive experience desired by the film’s director, Christopher Nolan, the film ran like gangbusters on 70MM, the “gold standard” of filmmaking, whose prints for the film weighed 600 pounds and are 11 miles long. Thomas acknowledged that after nine weeks of multiple, daily use, some may need to be retired and given a break, but that for those that are in good condition, there is an opportunity for re-releases, especially when it comes to awards season. would undoubtedly be a financially rewarding scenario for both the distributor and the studio.
70mm solid gold
The film continues to play at AMC Lincoln Square, a venue where the IMAX 70MM presentation sold out for over four weeks. Both locations are among the ten locations that will continue to present the film in IMAX 70mm on the tenth weekend. For comparison: Nolan’s Dunkirk ended its IMAX 70mm run in week eight.
For Thomas, she believes that this was a turning point for the future of film and that Oppenheimer The team has observed other filmmakers’ desire to use the format to present their projects to audiences.
“Chris always talked a lot about formats and wanted people to see the best possible version, the way he wanted the film to be seen. … Now I’m hearing that there are other studios interested in bringing their films to these movie screens,” she said. “It’s not that we think film is the only way. Every project is different and requires a different toolkit. We always wanted filmmakers to have that opportunity.”
Oppenheimer continues to play in theaters.