Nickelodeon has appointed Sabrina Caluori as Executive Vice President and Head of Marketing and Brand Strategy. She’s stepping into the role when Jenny Wall is stepping down as chief marketing officer, having resigned this week.
Caluori previously served as Senior Vice President of Brand and Content Strategy. She will now lead on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms. She reports to Brian Robbins, President and CEO of Paramount Pictures and Nickelodeon, and Chief Content Officer for Children and Family Content at Paramount+. She will also add senior vice president and executive creative director Vincent Arrico and vice president of marketing operations Sara Francis to her existing direct reports.
Caluori joined Nickelodeon in August 2021 as Senior Vice President of Brand and Content Strategy, overseeing global brand strategy, original program launch, media planning, digital and social media, and marketing analytics. Previously, she served as HBO’s executive vice president of marketing and digital media, working on series such as Game of Thrones and Euphoria.
“Sabrina’s extensive experience in branding and marketing global linear and streaming franchises will help advance Nickelodeon as its audiences and platforms continue to grow,” said Robbins. “Her generous spirit and empathetic leadership are also key in leading our outstanding marketing team during this time of ongoing industry change.”
“Jenny has played an integral part in the last three years of Nick’s creative renaissance and we are grateful to her for all the strategy and creative vision she has brought to our company,” added Robbins.
https://variety.com/2022/tv/news/nickelodeon-sabrina-caluori-jenny-wall-1235309588/ Nickelodeon Appoints Sabrina Caluori to EVP as Jenny Wall Steps Down as CMO