NHL working to supply instruments for extra participant social media engagement – The Athletic

When the NHL appears to way forward for fandom, it appears at Lucas Raymond.

Or at the least, gamers just like the Detroit Red Wings rookie ahead.

Raymond is a 19-year-old that grew up in a social media world. He was 4 years previous when the primary Tweet was despatched, and eight when Instagram was launched.

Connecting with others in that age demographic is important for the league because it tries to construct new fandom, which is why the league is hoping gamers like Raymond may help develop the viewers by their social following.

“We’ve been speaking about this for years, and the significance of social media as a connection level to youthful followers,” stated Heidi Browning, the manager vp and chief advertising and marketing officer of the NHL. “So that you begin to consider the place are the following technology of followers spending probably the most time, then you definately take a look at the worldwide tendencies, proper? Younger followers world wide are following athletes first, then groups after which leagues, they usually’re following athletes earlier than sports activities, they may even watch simply because they’re fascinating people.”

It’s why the league partnered with Greenfly this season to raised coordinate and share content material on social media. Greenfly is a content material administration system that operates on the again finish, and is meant to assist streamline the league’s use of social media throughout workforce, league, and participant accounts.

From a logistical standpoint, a brand new content material administration system was wanted. Earlier than this season particular person groups and the league had their very own methods and practices, and there wasn’t a uniform method to share content material throughout the vertical.

https://theathletic.com/2926996/2021/11/01/nhl-working-to-provide-tools-for-more-player-social-media-engagement/?supply=rss | NHL working to supply instruments for extra participant social media engagement – The Athletic

Subhankar Mondal

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