NFL Announces International Market Partnership: Rams in China, Buccaneers in Germany, Dolphins in Spain

The NFL has officially become international. Amid an increased commitment to overseas games, with all 32 teams set to play at least one game internationally over the next eight seasons, the league has announced the initiative to expand the Zone. home marketing sector (HMA) on Wednesday, granting teams specific international territories in which they can host events and beyond, their franchises.

The program includes a five-year term for participating teams – including 18 teams, as part of the original agreement. The HMA officially grants those teams the right to “pursue activities” in line with their domestic endeavours. That includes direct and digital marketing, corporate sponsorship sales, fan events, youth football activities, merchandise sales and marketing relationships with venues. other sports and entertainment in the market.

The following international territories have been “given” to NFL team:

“NFL fandom starts with our clubs,” NFL executive Christopher Halpin said in a federation statement. This significant initiative enables NFL teams to develop meaningful, one-on-one relationships with overseas NFL fans, fostering fan growth and enthusiasm around the globe. We are very pleased with the quantity, creativity and level of commitment of club proposals across the board during this initial registration period and look forward to the teams to kick-start their efforts. early next year. “

Participating NFL teams are allowed to begin using their awarded market(s) January 1. Other teams will be allowed to propose future international HMA partnerships each spring.