New Data Privacy Bill Will Let You Fight Data Brokers

A newly introduced data security bill wants to make it easier for you to delete all data and information the broker has collected about you.

A bipartisan group of legislators from both houses of Congress introduced the “Large Tracking and Exchange Data Removal and Limitation Act, or DELETE Act on Thursday.

Specifically, the bill would direct the Federal Trade Commission (FTC) to create an online dashboard where Americans can submit a one-time request that all data brokers delete information collected about surname. Data brokers, who will have to register with the FTC, will have 31 days to delete the data.

It will also create a “Do Not Track List”, similar to the “Do Not Call List” for robot call. The bill notes that data brokers would be prohibited from collecting or keeping the personal information of anyone who submitted a request for data deletion.

The bill was introduced by Senator Bill Cassidy (R-La.), Senator Jon Ossoff (D-Ga.) and Representative Lori Trahan (D-Mass.) The law defines a data broker as “an entity that knowingly collects or obtains personal information about an individual with which the entity has no direct relationship” then uses that information to perform services for a third party or “sells, license, transact, provide for review or be compensated” for providing such information to a third party.

The bill targets companies that collect data and build databases on people, then sell that information. Big data brokers include those that collect personal information like Spokeo or ZoomInfo or those that are more focused on advertising and marketing like Acxiom. Other data brokers that focus on credit reports include Equifax and Experian. In the language of the bill, any data broker selling such information would be subject to the registry and request deletion.

“Data brokers are buying, collecting and reselling vast amounts of personal information about all of us without our consent. This bipartisan bill is about returning control of our personal data to us, the American people,” Ossoff said in a statement. statement.

The DELETE Act would target a specific area of ​​data privacy, however, it is clear that the larger public wants Congress to act on many aspects of data privacy.

A recent poll from Morning Consult and Politico establish that 56% of registered voters were “strong” or “slightly” in support Congress to pass data law targeting social media algorithms. Meanwhile, the coalition of public interest groups 24,000 petitions sent from people online who want a comprehensive law.

Senator Ron Wyden (D-Ore.) accepted those petitions during an online news conference in January and said it was “time gone” for Congress to act.

Read more about internet rights

*First published: February 10, 2022, 1:53 p.m. CST

Andrew Wyrich

Andrew Wyrich is the Daily Dot’s deputy technology editor. Andrew has written for USA Today,, and other newspapers and websites. His work has been recognized by the Association of Silurians, Investigative Reporters & Editors (IRE) and the Society of Professional Journalists (SPJ). New Data Privacy Bill Will Let You Fight Data Brokers

Jake Nichol

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