Netflix is one of the biggest names in entertainment and has completely changed the world of streaming TV, but many people may not realize they also have a gaming division. Generally, they hire other studios to develop games based on their properties, but their latest acquisition could represent a shift in their strategy.
Netflix has acquired Next Games, the developer of titles based on both the Stranger Things and The Walking Dead mobile games, for 65 million euros — or about $72 million. inside official announcement on the Next Games website, Netflix’s Vice President of Games, Michael Verdu, said, “We are delighted that Next Games is joining Netflix as a core studio in a strategic and market area. key talent arena, expanding the capabilities of our in-house game studio. Although we have only just started playing the game, I am confident that with the Next Game we will be able to build a portfolio of world class games that will delight our members. me worldwide. The deal still needs to be approved by Next Games shareholders, but it could be an easy deal for them given the price offered.
While this deal may not be on the same scale as other acquisitions in 2022, it shows a new direction of the entertainment giant. According to games industry analyst Piers Harding-Rolls, this aligns with Netflix’s strategy of bringing in small but established studios with which it already has a working relationship. In one Short thread on TwitterThis makes it easier for them to integrate into Netflix’s corporate structure, he points out.
This could be the start of a new acquisition strategy for the company, which has around 200 million subscribers worldwide to their streaming service. The monthly revenue generated by a large number of customers gives them a direct source of money to drive similar purchases in the future.
https://www.gamepur.com/news/netflix-set-to-purchase-mobile-game-developer-next-games-for-72-million Netflix is set to buy mobile game developer Next Games for $72 million