As Netflix’s gaming strategy grows bolder after its first tentative steps into the market, the streaming service has now announced that it is “seriously exploring” its own cloud gaming offering.
So says Mike Verdu, Netflix’s vice president of gaming, who, speaking at TechCrunch Disrupt (thanks TechCrunch), explained that the company sees the technology as “an added value” for subscribers. “We’re not asking you to subscribe as a console replacement. It’s a completely different business model. The hope is that over time it will become this very natural way of playing games wherever you are.”
Regarding the elephant in the room – the dramatic outage of Google’s game streaming service Stadia, which will cease operations in January, just over three years after it was first launched – Verdu noted that while Stadia is a “technical success” be and “fun”. play games on”, “there were some problems with the business model.”
While Google initially suggested that Stadia users would purchase individual games rather than gain access to them through an all-inclusive subscription model, Netflix would likely take the latter approach. So far, its forays into gaming – previously limited to a relatively small selection of mobile titles – have been part of a regular Netflix subscription.
Elsewhere in his TechCrucnh Disrupt chat, Verdu confirmed that Netflix will open a new in-house game development studio in Southern California. Led by former Overwatch executive producer Chacko Sonny, this will be Netflix’s fifth studio after forming a new in-house Helsinki team and acquiring Oxenfree developer Night School Studio, Boss Fight Entertainment and Next Games.
Sonny left Blizzard in September last year after five years with the company.
https://www.eurogamer.net/netflix-is-seriously-exploring-its-own-cloud-gaming-service Netflix is ”seriously exploring” its own cloud gaming offering