Sandra Smester has been appointed Executive Vice President of Programming and Content Development at NBCUniversal Telemundo Enterprises.
In the newly created role, Smester will oversee the development and execution of programming for the network. She will also be responsible for content acquisition, program planning and scheduling, and the company’s Universo cable network. With over 25 years of experience programming Spanish language content for Hispanic audiences in the US, Smester will work closely with future development and current production teams, as well as Telemundo Global Studios.
Beginning in August, the executive will report to Ronald Day, President of Entertainment and Content Strategy for NBCUniversal Telemundo Enterprises. “Sandra is a world-class media executive and accomplished programmer with a keen eye for great content, a long history of programming innovation, and a deep understanding of the Hispanic media space in the United States,” said Day. “She has achieved impressive results at every stage of her career and is uniquely positioned to drive Telemundo’s continued leadership and oversee our premier programming for Latino audiences.”
Smester most recently served as Executive Vice President and Chief Content Officer at TV Azteca, where she oversaw content and distribution across the network’s linear and streaming offerings. Previously, she was executive vice president and general manager of Azteca Uno and executive vice president of programming at Univision Communications.
“I am thrilled to be joining Telemundo’s leadership team in this new role to support the company’s continued growth,” said Smester. “For years, Telemundo has provided groundbreaking content, taken risks with innovative programming choices, and brought a contemporary approach to our industry. I look forward to continuing this tradition of deepening the connection with their existing audiences while creating new Telemundo superfans in the process.”
https://variety.com/2022/biz/news/sandra-smester-telemundo-enterprises-1235331182/ NBCUniversal Telemundo Enterprises Adds Sandra Smester in New Role