NBA star Jayson Tatum launches gummy candy line

Boston Celtics star Jayson Tatum launched his new, healthier line of gummy candies with his son Deuce, 5, in mind.

After more than a year of working on the perfect formula and testing tons of batches to get it right, the company stated on the company’s website, “We hit the jackpot with our blend of bold flavors and textures, and we can.” loyal candy fanatics can’t wait to try our products.”

On Wednesday, Tatum announced the official launch of Small Wins on his Instagram page.

Jayson Tatum is launching a gummy candy line called Small Wins

The NBA star originally announced his new company, Side Step Sweets, last year to offer a healthier candy selection. Under the brand, Tatum’s first product launch is the line of gummy candies called Small Wins. The products use natural colors and flavors and contain just 4 grams of sugar per serving, making them a healthier option than the typical sugar-filled gummies.

According to the Small Wins website, Tatum had his son in mind when choosing products in the confectionery line.

“Being Deuce’s dad created so many incredible small (and big) moments that formed such a strong bond between us. There is no better feeling in the world than seeing Deuce smile as we enjoy good times together. Like most children, he loves his sweets (and is very picky). As a father, I want to instill habits that promote better overall health for both of us…and I know how sugar negatively affects our brains and bodies,” the website reads.

“We created Small Wins so we can feel good about the sweets we introduce to our kids, family and friends. Without sacrificing flavor, our candies are full of flavor but without excess sugar.”

Tatum goes on to explain that all of the company’s products are made from “non-GMO, organic and plant-based ingredients.”

Small Wins gummy bears come in four flavors – Sassy Strawberry, Perfect Peach, Groovy Green Apple, and Whimsical Watermelon.

Tatum announced his sweet news on Instagram with a carousel of photos with the caption, “Finally here! We’ve created a confectionery company that’s better for you, and now you can enjoy Small Wins with us🤞🏽much less sugar and no bad ingredients… find out more and shop at @enjoysmallwins, we’re official 🔥.”

Some of his followers came to the comments section to leave supportive thoughts on the new venture. “Wow Jason Tatum! This amazing ad is making me want to empty my bank account into your delicious healthy snacks! You are my MVP Jason Tatum,” wrote one follower.

Another added: “This is fire bro! I love this. I’m a soon to be dad and my wife and I were talking about all that sugary granola the other day. Keep it up!”

Deuce is never too far from his father!

Anyone who follows Tatum on or off the court on social media knows that Deuce is never too far from his NBA star father. Deuce is often seen at games and interacting with players and has a growing fan club. Some might even say he’s something of a legend to NBA fans.

“Deuce is the cutest bodyguard,” one of Tatum’s fans wrote in a social media post. “Best duo in the league 💚,” said another.

Deuce, whose full name is Jayson “Deuce” Christopher Tatum, Jr., was born in December 2017 to Tatum and his high school sweetheart Toriah Lachel. Born during Tatum’s rookie year in the NBA, he has become an icon for Celtics fans.

“In court [I want Deuce to remember me as] a competitor, someone who always wanted to win. Every time he comes to the game, he sees how I give my all, I do everything to help us win,” Tatum once explained, according to PEOPLE. “Because as he gets older, team, sport, that’s the most important thing, win and everything else is yet to come.”

Deuce is no stranger to being in the spotlight thanks to his father’s career. In many of Tatum’s post-game interviews, he was spotted courtside with his father at games and workouts. And of course dad shares a lot of his life on his social media pages.