“Love the secret for the last two years and have testers and samplers in my wallet, and people ask me, ‘Oh, I love you. HighlightsWhat are you wearing? ‘ And I was like, ‘I don’t know,’ sweating,’ recalls Grande. Her vocals tended to blur the edges of speech into one beautiful block, but her voice was , it should be noted, using super-precise redirects “It’s hard to keep a secret for long.”
The project was conceived two years earlier. Grande met with Forma Brands, a beauty incubator born out of the hugely successful cosmetics brand, Morphe. Forma has also collaborated on product lines with Emma Chamberlain (Bad Habit skincare) and TikTok sisters D’Amelio (Morphe 2). Alex Alston, Forma’s vice president of branding, recalls being impressed with the number of references Grande brought to the first meetings: educational magazine ads for Revlon cosmetics from the ’50s and ‘ 60, space warrior of legend, foggy landscape, rosy cheeks- stills tinged with her music videos, a single silver pillow.
The official name of the brand, beauty. The name is also a song from her album Manufactured sweeteners. Pharrell Williams originally wrote the demo for Beyoncé, but Grande reworked the verses to talk about the relationship she’s portraying. “Last night, boy, I met you while I was sleeping,” she sings the opening, “You were a dream to me.”
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