Mercedes-Benz subscriptions unlock more power in the US

Mercedes-Benz will allow some car owners to unlock more power after purchase… for an annual fee, of course.

In the US, owners of their EQE electric sedan and SUV, as well as their EQS liftback and SUV, can now pay $1200 per year (~$2000) to increase their 100 km/h sprint times by up to to shorten a second.

Mercedes-Benz Australia had “no announcements” to make about whether it will offer similar subscriptions locally. It currently only offers the EQS liftback Down Under, although the EQE sedan and EQE/SQS SUV ranges are on track to launch in 2023.

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delivered Recognition: car expert
delivered Recognition: car expert

The output of the EQE 350 4MATIC increases from 215 kW to 260 kW, while the EQS 450 4MATIC increases by 55 kW to 330 kW.

The so-called acceleration increase subscription is listed in the North American store with the following explanation:

“The fine-tuning of the electric motors increases the maximum engine output of your Mercedes EQ by 20 to 24 percent.”

“Torque is also increased, allowing your vehicle to accelerate noticeably faster and more powerfully.”

delivered Recognition: car expert

Mercedes-Benz isn’t the only brand seeking monthly or yearly payments from its customers.

BMW will offer a monthly, annual or permanent payment to activate the heated seats of its X1 sDrive18i SUV in Australia and has previously asked owners to pay ongoing fees for Apple CarPlay.

Toyota also offers a subscription in Australia, but instead of hardware features, owners will have to pay to maintain access to its connected services. Mercedes-Benz subscriptions unlock more power in the US

James Brien

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