Mercedes-Benz presents its first purely virtual show car

The physical world can be too limiting, prompting Mercedes-Benz to unveil its latest show car in virtual form only.

The brand has unveiled its unnamed show car as part of the 2022 League of Legends World Championship, which runs from September 29th to November 5th.

This virtual show car is a kind of two-seat coupé with a bulbous design that’s a bit reminiscent of the recently unveiled 2020 Mercedes-AMG Vision AMG Concept and Mercedes-Benz Vision AVTR Concept.

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It also has an extremely conceptual look, resembling the Nike One 2022 concept from 2004 that was featured in the racing game Gran Turismo 4.

Vision AMG concept Recognition: car expert
Vision AVTR concept Recognition: car expert
Nike One 2022 concept Recognition: car expert

The Mercedes-Benz show car has a slight blue cast and is transparent in some places, allowing us to see the inner workings.

The wheels appear to be part of the same transparent structure as the car, so it’s unclear how they turn. They also have vertical headlights in them.

This Mercedes-Benz virtual show car was developed in collaboration with League of Legends game developer Riot Games.

“Two worlds merge when designing an extraordinary and virtual show car – real automobile design and animated design,” says Mercedes-Benz Chief Design Officer Gorden Wagener.

delivered Recognition: car expert

“The virtual space doesn’t set us any limits, so we can push boundaries and give our creativity space for the unexpected. The result is something unique: the first purely virtual show car from Mercedes‑Benz.”

It is still unclear how this virtual show car will be implemented in the League of Legends video game at this point.

League of Legends, often abbreviated to LoL, is a multiplayer online battle arena video game that is widely regarded as one of the biggest esports in the world.

In the main mode of the game, two teams of five players compete against each other with the main objective of destroying the other team’s base. Players can also kill non-player characters for gold and experience points.

delivered Recognition: car expert

Some playable characters are able to drive a vehicle, so there is still a possible in-game implementation for this Mercedes-Benz show car.

Mercedes-Benz has a long-standing partnership with Riot Games for the League of Legends World Championship that dates back to 2020 and has now been extended to 2025.

In 2021, the German car manufacturer designed a ring for the winner of the event. The same goes for this year’s champions.

delivered Recognition: car expert

“Since our partnership began, it’s been inspiring to see how the teams at Riot and Mercedes-Benz continue to fearlessly seek ways to improve and celebrate our sport,” said Riot Games Global Head of League of Legends Esports Naz Aletaha.

“Whether in physical form, like our beautiful World Championship Rings, or a virtual show car, we’re thrilled that our partnership extension reinforces our shared commitment to pushing creative boundaries that deliver exciting experiences for LoL Esports fans for years to come.”

This isn’t the first virtual show car Mercedes-Benz has unveiled, but it will be the first not to receive a physical counterpart.

AMG Vision Gran Turismo concept Recognition: car expert

Mercedes-Benz introduced the AMG Vision Gran Turismo concept for the Gran Turismo 6 racing simulator video game in 2013.

This Mercedes-Benz concept was the first Vision Gran Turismo car and later built as a real show car shown at the 2013 Los Angeles Motor Show.

Other automakers such as BMW, Volkswagen, Mazda, Dodge, Bugatti, Peugeot, Audi, Porsche and Suzuki have also unveiled virtual concept cars to be driven in the Gran Turismo video game series.

MORE: Mercedes-Benz teases first purely virtual show car Mercedes-Benz presents its first purely virtual show car

James Brien

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