Mercedes and McLaren create a huge hype when we look at the numbers behind auto launches FirstSportz

Mercedes F1
Mercedes F1

The 2022 F1 season is poised to usher in the new era of the sport. New regulations for the car after eight years of the hybrid era are building up the hype. And to put the changes in perspective, we’re witnessing the biggest changes in about forty years of the sport that will transform the way teams race.

In February 2022, all teams on the grid unveiled their new cars ahead of the first round of pre-season testing in Barcelona. The unveiling began with the Haas F1 team and ended two days after the end of testing in Barcelona with the presentation of Alfa Romeo’s 2022 livery.

The unveiling also became an opportunity for the teams to show off their prowess not only on the track, but also the strength and loyalty of their fan base. And unsurprisingly, Mercedes not only topped the hourly lists at Barcelona, ​​but also topped the social score, as measured by social media impressions and engagements.

Who followed Mercedes and why did the Silver Arrows prevail?

Statistics from Zoomph show that Mercedes is way ahead when it comes to online engagement
Statistics from Zoomph show that Mercedes is way ahead of the rest when it comes to online engagement

In a tweet from Zoomh, We’ve seen the engagements and impressions from the Grid team on various social media platforms. The figures were taken from Twitter, Facebook and Instagram up to March 3, 2022.

Mercedes came out in P1 followed by McLaren’s Orange Army. Max Verstappen’s team, Red Bull, took third place, surprising many. The social value of Mercedes is almost equal to that of McLaren and Red Bull combined.

It can be argued that the Mercedes fan base has grown significantly due to the team’s immense success in the hybrid era. Lewis Hamilton has helped the team build a strong and large community through his success on track and philanthropy off track.

ALSO READ: Bahrain 2022 Pre-Season Testing: Check the schedule for the second three-day testing period

https://firstsportz.com/formula-one-mercedes-and-mclaren-generate-huge-hype-as-we-look-at-the-numbers-behind-car-launches/ Mercedes and McLaren create a huge hype when we look at the numbers behind auto launches FirstSportz

Subhankar Mondal

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