The University of Maryland on Wednesday announced a new multi-year agreement with PointsBet sports, the latest partnership between an NCAA program and a bookmaker and the first for a Big School. Ten.
As part of the agreement, PointsBet signage will appear in and around the XFINITY Center and Capital One Stadium at Maryland Stadium. Sportsbook will provide responsible gambling education to staff, students and fans of the university. The partnership will also include a charity component to be announced at a later date.
Financial details were not disclosed, but a source close to the partnership said it was a “seven-figure deal”. The deal was brokered by sports marketing company Playfly Sports.
“Investing in the University of Maryland athletics program expands our ability to impact the local community and the greater DMV area while connecting PointsBet with alumni who are still actively involved in the sport.” honoring their alma mater,” PointsBet USA CEO Johnny Aitken said in a statement. “Education on sports betting and safe gambling is key to our long-term strategy and is making a tangible impact on the communities we invest in. We’re proud to be able to do this. partner with such a prestigious, high-class university to further these goals.”
Maryland joins LSU, Colorado, University of Denver and UNLV as sportsbook partnerships. LSU signed an agreement with Caesars Entertainment in September. Colorado partnered with PointsBet in the spring, and the University of Denver has a partnership with sportsbook operator SuperBook.
Michael Schreiber, founder and CEO of Playfly Sports, who has brokered numerous sports betting, said: “With LSU being the first in the SEC and Maryland being the first in the Big Ten, I think you’re starting to see this trend really emerge. deals with colleges. “I think this really puts a stamp on the trendline and really shows how this is playing out across the country.”
The state of Maryland is expected to launch its sports betting market this week, becoming the 30th jurisdiction to offer legal bets. Online and in-person betting will be allowed, including on colleges and universities in the state.
The NCAA remains an opponent of all forms of sports betting over concerns that it will negatively impact the integrity of competitions and student-athlete well-being. However, some NCAA member organizations, such as Maryland, are taking a different approach.
“This is the business,” Brian Ullmann, associate athletic director and director of strategy for the University of Maryland, told ESPN. “If it’s legal and we think we can manage it responsibly, then I think athletic programs will capitalize on that, and certainly the University of Maryland athletics program is taking advantage of that,” he said. use that.”
https://www.espn.com/chalk/story/_/id/32820938/maryland-becomes-first-big-ten-school-partner-sportsbook Maryland becomes first Big Ten school to partner with sportsbook