MAD Solutions launches MAD Crew Celebrity Unit

Prominent Arab talent management agency and film distribution company MAD Solutions is launching MAD Crew Celebrity, a new entity dedicated to advancing the careers of Arab directors and producers, as well as writers, cinematographers, costume designers, composers and editors.

MAD Crew Celebrity comes after the company established its MAD Rising Celebrity division in 2020, dedicated to introducing emerging film and TV acting talent from across the Arab world, which in turn was a specialized spin-off of its core MAD Celebrity unit for high profile acting and TV hosting talent.

Her client list at launch includes top directors Hany Abu-Assad (“The Mountain Between Us”), Mohamed Diab (“Moon Knight”), Marwan Hamed (“Blue Elephant”), Ameer Fakher Eldin (“The Stranger”) ( in the picture). ) and producer Dora Bouchoucha (“Hedi”) (pictured) to name a few.

Other celebrity behind-the-camera talent already on the MAD Crew Celebrity list include:

– Egyptian showrunner/director/writer Tahmer Mohsen (“Newton’s Cradle”).

– Producer Shahinaz El-Akkad – CEO of pioneering Egyptian production company Lagoonie Group. Films she has overseen include Feathers, winner of Cannes’ Critics’ Week Grand Prize, The Alleys and Hany Abu-Assad’s Huda’s Saloon.

– Cinematographer Ahmad Al Morsy, whose numerous credits include Egypt’s highest-grossing film, Kira & El Gin.

– Egyptian composers Hesham Nazih, who received an Emmy nomination for scoring the Marvel miniseries Moon Knight, and Khaled Al-Kammar, who composed the music for the first Netflix original series in Egypt, Paranormal, as well as Saudi Arabia’s first Netflix production, the show Whispers. He is Egypt’s first and only recipient of a Hollywood Music in Media Award.

– Film and television editor Ahmad Hafez, whose extensive body of work includes Kira & El Gen, several episodes of Marvel’s Moon Night series, which reunites him with Mohamed Diab after their collaborations on Clash and Amira. He is the first editor from the Arab world to become a member of the Society of American Cinema Editors (ACE).

– Costume designer Reem El Adl, who has worked on a number of Egyptian TV hits and recently on Nadine Khan’s film Abu Saddam, the only Egyptian image selected for competition at the recent Cairo Film Festival.

MAD Crew Celebrity is led by Angie Skaik under the supervision of Kareem Samy, Executive Director of MAD Celebrity, one of MAD Solutions’ five operational divisions.

“MAD’s mission has always been to provide a promotional and marketing platform for the Arab world’s rich vein of filmmaking artists and craftsmen who deserve the same level of regional and international recognition as their European and Hollywood counterparts,” said Alaa Karkouti and Maher Diab. Co-founder of MAD Solutions in a statement. “With this new division, we can now focus on behind-the-camera talent who would otherwise have to rely on self-promotion and promotion,” they added.

Kareem Samy, Executive Director of MAD Celebrity, said, “Over the past decade at MAD we have enabled numerous filmmakers to serve as their own brand ambassadors. MAD Crew Celebrity will take this work even further and shine a spotlight on the often unsung actors in the film and entertainment industries across the Arab world and beyond, whose expertise and ingenuity have helped create so many recognized masterpieces.”

Angie Skaik, Manager of Mad Crew Celebrity, added: “The writers, directors, producers and all the department heads and crew members who work behind the camera are the engine behind everything we see and enjoy on our screens. And it is our job and our privilege to showcase this off-screen talent to the world.”

https://variety.com/2022/film/global/mad-solutions-launches-mad-crew-celebrity-unit-1235451309/ MAD Solutions launches MAD Crew Celebrity Unit

Charles Jones

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